No Reserve Salvage Flood Rebuildable on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Marchionne says electric Maserati may debut by 2019

Ask Sergio Marchionne's opinion on the prospects of making a profit on producing electric-vehicle versions of Fiats or Chryslers, and he's likely to shoot the concept down. Bring that price point up into Maserati range, though? That apparently may be in the works, according to Bloomberg News. The famously EV-averse Marchionne says the company may start work on an electric vehicle for its hoped-for Maserati Alfieri model. Additionally, a hybrid version of the Maserati Levante SUV may also be developed during the next few years. The EV may be available by 2019, while the hybrid may start sales shortly thereafter. Meanwhile, Fiat may also be working on an electric city car, which would be its first in Europe. The key, of course, is the price point. The Maserati brand means that a new EV may be a legitimate competitor to Tesla Motors because such a badge could approach the $100,000 threshold where the Tesla competes. Marchionne has long professed that it's nearly impossible to make money on electric vehicles. Earlier this month, Marchionne, speaking with UK's Car magazine, suggested that Tesla Motors is the best example of this theory, because, for all the demand for and growth of the California-based company, Tesla has never made an annual profit. And while the Fiat 500e electric vehicle has been feted for its style and performance, Marchionne has always insisted that the model was produced strictly to comply with California's zero-emissions policy, and that the company loses about $10,000 on each 500e it sells. Related Video: Green Chrysler Fiat Electric Sergio Marchionne

Junkyard Gem of the Week: 1979 Plymouth Horizon (with the Woodgrain Package!)

While Ford and GM proved to have sufficiently deep pockets to design their own US-market subcompacts for the fuel-starved 1970s, Chrysler had to look to its overseas outposts to create such a car. Turning to Simca, which had become part of Chrysler Europe after Chrysler's absorption of the Rootes Group, a promising hatchback concept was developed into both a European-market version and a significantly different American-market version. Today's Junkyard Gem is an example of the latter type, found in a Denver-area self-service boneyard last summer. The first of these cars came off the Belvidere Assembly line in Illinois as 1978 models (sadly, Stellantis just shuttered Belvidere in February). The Dodge-badged version was the Omni, while the Plymouth version was the Horizon; the generic term for this car is thus Omnirizon. The Omnirizon was a great success for Chrysler, and many other vehicles were based on its platform. To name a few members of the extended Omnirizon family: the 1982-1987 Dodge Charger, the Dodge Rampage/Plymouth Scamp minitrucks, and even the Plymouth Turismo of Cocaine Factory fame. Astoundingly, production continued all the way through 1990, which meant that these thoroughly 1970s cars stuck around long enough to get airbags as standard equipment. Just as was the case with the Mitsubishi-built Dodge and Plymouth Colts, there never were any significant differences—pricing or otherwise—between the Dodge Omni and Plymouth Horizon. The Omnirizon got a fascinating assortment of engines during its first half-decade or so. For 1978 through 1980, it received the same 1.7-liter Volkswagen straight-four that went into US-market Rabbits, Sciroccos, Jettas and Audi 4000s. This one was rated at 77 horsepower and 90 pound-feet. Chrysler began bolting in its homegrown 2.2-liter four-banger starting with the 1981 Omnirizons, with the hilariously quick Omni GLH and GLHS getting turbocharged versions a few years later. From the 1983 through 1986 model years, penny-pinching Americans could buy their base-model Omnirizons with 1.6-liter Peugeot-built Simca engines delivering 62 French horses to the front wheels. This Horizon is absolutely loaded by the standards of late-1970s economy cars. The MSRP was just $4,278 (about $18,843 in 2023 dollars), but this automatic transmission would have added another $319 to the cost ($1,405 today). The base transmission for 1979 was a four-on-the-floor manual.