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Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

Ford, Stellantis workers join those at GM in ratifying contract that ended UAW strikes

DETROIT — The United Auto Workers union overwhelmingly ratified new contracts with Ford and Stellantis, that along with a similar deal with General Motors will raise pay across the industry, force automakers to absorb higher costs and help reshape the auto business as it shifts away from gasoline-fueled vehicles. Workers at Stellantis, the maker of Jeep, Dodge and Ram vehicles, voted 68.8% in favor of the deal. Their approval brought to a close a contentious labor dispute that included name-calling and a series of punishing strikes that imposed high costs on the companies and led to significant gains in pay and benefits for UAW workers. The deal at Stellantis passed by a roughly 10,000 vote margin, with ballot counts ending Saturday afternoon. Workers at Ford voted 69.3% in favor of the pact, which passed with nearly a 15,000-vote margin in balloting that ended early Saturday. Earlier this week, GM workers narrowly approved a similar contract. The agreements, which run through April 2028, will end contentious talks that began last summer and led to six-week-long strikes at all three automakers. Shawn Fain, the pugnacious new UAW leader, had branded the companies enemies of the UAW who were led by overpaid CEOs, declaring the days of union cooperation with the automakers were over. After summerlong negotiations failed to produce a deal, Fain kicked off strikes on Sept. 15 at one assembly plant at each company. The union later extended the strike to parts warehouses and other factories to try to intensify pressure on the automakers until tentative agreements were reached late in October. The new contract agreements were widely seen as a victory for the UAW. The companies agreed to dramatically raise pay for top-scale assembly plant workers, with increases and cost-of-living adjustments that would translate into 33% wage gains. Top assembly plant workers are to receive immediate 11% raises and will earn roughly $42 an hour when the contracts expire in April of 2028. Under the agreements, the automakers also ended many of the multiple tiers of wages they had used to pay different workers. They also agreed in principle to bring new electric-vehicle battery plants into the national union contract. This provision will give the UAW an opportunity to unionize the EV battery plants plants, which will represent a rising share of industry jobs in the years ahead.

Junkyard Gem: 1964 Plymouth Valiant V-200 Wagon

When Chrysler introduced the Valiant for the 1960 model year, the automotive world had no idea that this new compact would become one of the most successful products in the company's history. Valiants and its A-Body siblings were built and sold by the millions around the world, with production continuing into the early 1980s (in Australia and South America). The sales pinnacle for the Valiant in the U.S. was 1964, and today's Junkyard Gem is one of those cars: an upscale V-200 station wagon, found in a Denver-area wrecking yard a few weeks back. The Valiant began life as its own marque, became a Plymouth for 1961, left Plymouth for 1962, then returned as a Plymouth model until American Valiant production ceased in 1976, and the Volare took its place. You'll barely see any mention of the Plymouth brand in the 1964 Valiant brochure, and Plymouth badging on the '64s was minimal. You could get the 1964 Valiant wagon as the base V-100, starting at $2,273, or as the nicer V-200 with its $2,388 price tag (that's about $21,150 and $22,220 in 2022 dollars). Valiant coupes and convertibles could be had with the even swankier (by cheap small-car standards) Signet trim level. As Ford showed us in the middle 2000s, numbers are just classier if you spell them out on emblems. In the middle 1960s, substituting an automatic for the base three-on-the-tree column-shift manual transmission jacked up the price of an affordable car by an eye-watering amount. The Torqueflite three-speed automatic and its slick-looking push-button shifter cost 172 bucks extra (around $1,600 today), which made the car more than 7% costlier. A four-on-the-floor manual was available for the first time in a new Valiant that year, but it cost $180. Also new for the 1964 Valiant was a V8 option (a 273-cubic-incher rated at 180 horsepower), but this car has the good old Slant-6. If it's the engine that came with the car when it rolled off the assembly line, it's a 101-horse example with 170 cubic inches… but these cars are notorious for getting engine swaps early and often and I didn't check the block casting numbers. The cassette deck tells us that it was being driven as recently as the late 1980s through middle 1990s. There's some rust in the usual spots, about what this car would have acquired by 1967 if it had stayed in Michigan. This car could have been restored, though the expense for rust repair and interior refurbishment wouldn't have been a good investment from a financial standpoint.