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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Stellantis lays off salaried workers, cites uncertainty in EV transition

DETROIT — Jeep maker Stellantis is laying off about 400 white-collar workers in the U.S. as it deals with the transition from combustion engines to electric vehicles. The company formed in the 2021 merger between PSA Peugeot and Fiat Chrysler said the workers are mainly in engineering, technology and software at the headquarters and technical center in Auburn Hills, Michigan, north of Detroit. Affected workers were notified starting Friday morning. “As the auto industry continues to face unprecedented uncertainties and heightened competitive pressures around the world, Stellantis continues to make the appropriate structural decisions across the enterprise to improve efficiency and optimize our cost structure,” the company said in a prepared statement Friday. The cuts, effective March 31, amount to about 2% of Stellantis' U.S. workforce in engineering, technology and software, the statement said. Workers will get a separation package and transition help, the company said. “While we understand this is difficult news, these actions will better align resources while preserving the critical skills needed to protect our competitive advantage as we remain laser focused on implementing our EV product offensive,” the statement said. CEO Carlos Tavares repeatedly has said that electric vehicles cost 40% more to make than those that run on gasoline, and that the company will have to cut costs to make EVs affordable for the middle class. He has said the company is continually looking for ways to be more efficient. U.S. electric vehicle sales grew 47% last year to a record 1.19 million as EV market share rose from 5.8% in 2022 to 7.6%. But sales growth slowed toward the end of the year. In December, they rose 34%. Stellantis plans to launch 18 new electric vehicles this year, eight of those in North America, increasing its global EV offerings by 60%. But Tavares told reporters during earnings calls last month that “the job is not done” until prices on electric vehicles come down to the level of combustion engines — something that Chinese manufacturers are already able to achieve through lower labor costs. “The Chinese offensive is possibly the biggest risk that companies like Tesla and ourselves are facing right now,Â’Â’ Tavares told reporters. “We have to work very, very hard to make sure that we bring out consumers better offerings than the Chinese.

FCA to recall 318,000 vehicles for faulty backup camera software

An array of 2019 and 2020 FCA vehicles are being recalled over faulty backup camera software that doesn’t meet federal regulations. According to recall documents, the backup camera may not turn off “until a drive cycle ends.” ThatÂ’s far longer than the 10-second linger time allowed by the rules, so FCA has to recall all of the vehicles to implement a fix. WeÂ’ve listed all of the vehicles involved below. 2020 Jeep Gladiator 2020 Jeep Cherokee 2019-2020 Ram 1500 2019-2020 Ram 2500  2019-2020 Ram 3500 2019-2020 Chrysler Pacifica 2019-2020 Dodge Durango 2019-2020 Jeep Grand Cherokee 2019-2020 Jeep Wrangler 2019-2020 Jeep Renegade 2019 Dodge Challenger ItÂ’s an extensive list encompassing a huge chunk of FCAÂ’s lineup in the United States. In total, FCA is recalling 318,537 vehicles. They must be equipped with the 8.4-inch or 12-inch infotainment system for the problem to present itself. FCA expects the recall to start on May 22 this year and will begin to notify owners soon. To fix the vehicles that may be affected, FCA plans to update the infotainment system at the dealer or over-the-air. If youÂ’ve noticed a screen thatÂ’s sluggish to relinquish its hold on the backup camera feed (or maybe never does), then you have this recall to look forward to. Update: FCA has provided additional information about the repair methodology. Customers will be able to receive an update over the air or have their cars updated at the dealership. Customers will begin receiving notifications this month. Related video: Recalls Chrysler Dodge Jeep Crossover Minivan/Van SUV