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Chrysler releases Born Maker ad campaign for 2015 200 [w/video]

"The 200 sets the benchmark, for us, on how we plan to develop cars going forward." - Marissa Hunter
Is the 2015 Chrysler 200 the most important new product for Fiat Chrysler Automobiles? While it is certainly debatable, we'd be strongly inclined to say "yes." As the first competent midsize sedan that Chrysler has released in the better part of two decades, the new 200 is absolutely crucial to achieving the brand's goal of becoming FCA's "mainstream" manufacturer.

U.S. auto sales in April expected to drop despite big discounts

DETROIT — U.S. auto sales in April likely fell nearly 8 percent from the same month in 2017 despite big discounts for consumers, industry consultants J.D. Power and LMC Automotive said on Thursday. For much of the past two years, the discounts offered by automakers have remained at levels that industry analysts say are unsustainable and unhealthy in the long term. April U.S. new vehicle sales will likely be about 1.31 million units, down from 1.42 million units a year earlier, the consultancies said. The forecast was based on the first 17 selling days of April. Automakers, including Ford and Fiat Chrysler Automobiles, will release April U.S. sales results on May 1. Earlier this month, No. 1 U.S. automaker General Motors said it will stop reporting monthly U.S. sales because the 30-day snapshot does not accurately reflect the market. GM will instead issue quarterly sales reports. U.S. new vehicle sales fell 2 percent in 2017 to 17.23 million units after hitting a record high in 2016. Sales are expected to drop further in 2018 as interest rates rise and more late-model used cars return to dealer lots to compete with new ones. LMC expects full-year 2018 U.S. new vehicle sales to come in at around 17 million units. "Uncertainty and unfavorable factors appear to be mounting for autos, including a volatile stock market, rising interest rates, rising oil prices and potential trade roadblocks," Jeff Schuster, LMC's head of global vehicle forecasts, said in a statement. The seasonally adjusted annualized rate of sales for April will be 16.6 million vehicles, down more than 2 percent from 17 million units in April 2017, the consultancies said. Retail sales to consumers, excluding lower-margin fleet sales to rental agencies, businesses and government, were set to decline about 9 percent in April. The level of consumer discounts, which can erode profit margins and undercut resale values, "remains the larger concern," the consultancies said. The average discount was $3,698, up $187 from April 2017. Discounts on trucks and SUVs were up $426, but down $226 on passenger cars. Reporting by Nick CareyRelated Video: Image Credit: Reuters Earnings/Financials Chrysler Ford GM JD Power

2017 Chrysler Model Year Preview and Updates

FCA's now-iconic minivan is all-new. The 'Town & Country' tag is out, a resurrected CHRYSLER PACIFICA tag is in, and both the design and content are transformational – at least in the context of a minivan available in North America. And for those looking to both capacity and efficiency, Chrysler now offers a plug-in Pacifica hybrid with 30+ miles of all-electric range. While all Pacifica trims represent good value, with federal tax credits the Pacifica Plug-In is great value. 200: In 2017 Chrysler offers a 200 with both a new Dark Appearance package and an Alloy Edition. The 'Alloy' offers a sport-tuned suspension in combination with an all-wheel-drive system featuring a 'sport' mode for better all-season traction. And then, of course, Chrysler discontinued the 200, citing a lack of all-season sales traction. 300: The venerable (translation: 'old') 300 continues the long run with fourth-generation Uconnect, along with the addition of both Apple CarPlay and Android Auto. Beyond that, it's a new year with new colors, trims and packaging. And while the platform may be showing its age, it remains a compelling option for those wanting upmarket content at a reasonably accessible ($30K to $40K) price point.