2011 Touring L Van, Sunroof, Factory Xm & Gps, Trailer Package Monroe Wi on 2040-cars

Auto blog

The Chrysler Pacifica has clever 'Stow 'n Place' roof rack crossbars

While we focused yesterday on all the places you can store stuff (and especially bottles) inside the Toyota Sienna interior, today I thought I'd point out how another minivan makes it easier to store stuff up on the roof. The 2021 Chrysler Pacifica includes a clever integrated roof rack system dubbed "Stow 'N Place" that basically lets you store the cross bars on the van itself rather than somewhere in the garage. But wait, can't you always just leave crossbars on your car? Sure, if you want to live with extra wind noise and a fuel economy reduction. You see, the Pacifica stores them flush within a rail unit running length-wise with the roof. Basically, they're hidden away until you need them. The Subaru Outback has something similar to this, which we've previously reviewed. With its integrated crossbars, you just flip open a latch, fling the bar to the opposite side of the car and plug it in. Then repeat. It couldn't be simpler. Although the Chrysler system is more complicated, it does have a key advantage. Let's see how they work.  Chrysler tries to use chrome trim in order to create the visual illusion of raised roof rails from afar, but up close ... ... they clearly aren't. It's just a G.O.B.-grade illusion created by the chrome trim arching over black plastic trim.  You have to unscrew each end of the bars by turning these little pieces.  The bars are then completely detached from the van. You then have to articulate each of the bars so that they go from their straight, flush-mounted position to the necessary raised position. That's quite easy to do. Be careful, though as these suckers are sturdy metal. You don't want to drop one onto those fancy glass roof panels.  Subaru avoids all this and allows you to simply swing the bar across by utilizing a bulky rail housing that raises them up to the necessary height, but provides a visual that probably gives some car designers nightmares.   There are letters at each mounting point that align to those on a bar end. So, make sure to go A with A, D with D, etc.  However, you have two options for placing the C/D bar, meaning you're not stuck with a one-size-must-fit-all gap as with the Subaru. This is without question the advantage to Chrysler's approach here. So voila! What once didn't have crossbars now has them. It might not take seconds as with the Outback, but they're sure-as-hell quicker and easier to install than aftermarket crossbars.

Chrysler earns $1.7B in 2012, revises product plans for US

Hot on the heels of Ford's earnings announcement for the year that was, Chrysler today reported a 2012 net income of $1.7 billion, up substantially from the comparatively minuscule $183 million profit earned in 2011 when it repaid its US government loans.
Chrysler's good year ended with an excellent fourth quarter that saw net income rise 68 percent from $225 million in 2011 to $378 million. Where are all those extra earnings coming from? Market share, which Chrysler saw increase to 11.4% last year on sales of 1.65 million vehicles. In fact, the Auburn Hills, MI-based automaker out-paced the industry's market growth of 13 percent last year with sales up 21 percent for the year.
The company also revealed an updated product plan for its Chrysler Group and Fiat brands that looks all the way out to 2016. It's an updated version of the plan introduced in 2009 shortly after Fiat took control of the American automaker, and includes such new additions as an Alfa Romeo model, likely the 4C, to be introduced in the US this year, as well five more Alfa models by 2016. Likewise, Fiat will be growing by an additional seven models in the coming few years.

Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.