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Marchionne offers belated apology for 'wop engine' comment

Automotive News reports Fiat-Chrysler CEO Sergio Marchionne has issued a written apology for his comments regarding his decision to stick with an Italian engine for the upcoming Alfa Romeo 4C. As you may recall, back in January, Marchionne was quoted as saying, "I cannot come up with a schlock product, I just won't. I won't put an American engine into that car. With all due respect to my American friends, it has to be a wop engine." The CEO penned an apology to the Italian American ONE VOICE Coalition for using the racial epithet, saying that he made the comment in jest. Marchionne also said he realizes his remarks were unacceptable.
ONE VOICE, an organization aimed at fighting discrimination and stereotyping of Italian Americans, thanked Marchionne, Chrysler and Fiat for the apology. Marchionne is an Italian-born Canadian citizen, and he's gotten in trouble for other comments in the past. In 2011, he called high interest rates Chrysler was paying to the Canadian government "shyster rates." He apologized a day later.

Junkyard Gem: 2006 Chrysler 300C

During my wrecking-yard travels, I tend to focus on old, rare, and/or strangely badge-engineered vehicles when I decide what is worth documenting. Sometimes, though, a fairly mainstream vehicle from our current century catches my eye, and this 2006 Chrysler 300C in a Charlotte, North Carolina, junkyard is such a car. The current Chrysler Hemi engine family first appeared in 2003 Dodge trucks, and so the revival of the legendary Hemi name was still pretty new when the 300C went on sale. This car had 340 horsepower when new, which almost certainly meant more power at the wheels than the 426 Hemi cars of the late 1960s and early 1970s (the differences between gross and net horsepower ratings tend to result in inflated power numbers for cars of a half-century back). At considerably more than 2 tons, however, the 300C wasn't likely to humiliate a '70 Hemi 'Cuda in a drag race. This car appears to be in reasonably solid condition, so we can assume that something very expensive went wrong with the engine and/or transmission. That won't stop some eager junkyard shopper from grabbing the Hemi, though. The same junkyard had a 2001 Audi S8 when I stopped by, with 360 horsepower, but nobody will want that engine for their work truck. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. There's a lot of stuff in this ad that could be interpreted much differently in 2018, compared to 2006, starting with the Aung San Suu Kyi reference. Featured Gallery Junked 2006 Chrysler 300C Hemi View 15 Photos Auto News Chrysler Automotive History

Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History