2010 Chrysler Town & Country Touring..stow N Go..3.8l V6 on 2040-cars

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Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

Samsung might buy Magneti Marelli, FCA's parts supplier

Automotive manufacturing is quickly changing as companies like Google and Apple move into the sector with new products and services. It should be no surprise that other tech companies are making moves to grab a piece of the pie. According to Bloomberg, Korean tech conglomerate Samsung is in talks to purchase major automotive parts supplier Magneti Marelli from Fiat Chrysler Automobiles. Bloomberg reports that the deal could be worth more than $3 billion. It seems that Samsung is interested in Magneti Marelli's lighting, in-car entertainment, and telematics businesses, but a full purchase of the company isn't off the table. The move would be Samsung's largest-ever purchase outside of South Korea. FCA has already started to branch out and partner with tech firms. The automaker is working with Google to build an autonomous version of the new Pacifica minivan. They hope to have the first batch on the road by the end of the year. Magneti Marelli currently supplies everything from lighting and instrument clusters for passenger vehicles to high-end electronic components for Formula One and MotoGP teams. The company, founded in Italy in 1919, employs around 38,000 workers. Although it's currently owned by FCA, in the past Magneti Marelli has worked with companies like Ford and Microsoft. The purchase could help further diversify Samsung and reduce its dependence on consumer electronics like phones and televisions. Samsung is the world's largest supplier of memory chips and TVs, but the company has taken a hit lately as sales of its smartphones have faltered. In order to keep up with rivals like Apple, the company will need to venture into new markets. Perhaps Samsung's phone expertise would translate to improved vehicle infotainment systems. FCA, on the other hand, is on an aggressive five-year plan aimed at doubling net income. CEO Sergio Marchionne is attempting to eliminate the company's debt, and selling off a major subsidiary could greatly help. A recent attempt at a merger with General Motors failed and further hurt the company's finances. FCA's stock price rose in response to the rumors of the Magneti Marelli sale. Both Samsung and FCA have declined to comment on the move. Related Video: News Source: Bloomberg Technology Rumormill Chrysler Fiat Technology FCA Samsung magnetti marelli

Junkyard Gem: 2002 Chrysler PT Cruiser Dream Cruiser Series 1

It has become fashionable to hate the PT Cruiser these days, but Chrysler really hit a home run with the idea of a retro-looking, Neon-based vehicle that — legally speaking — qualified as a light truck according to American regulations and thus didn't need to comply with the costly fuel-economy and crash-safety rules applied to cars. PT Cruisers sold like crazy for the first half of the 2000s and even developed something of a cult followingÂ… but familiarity bred contempt once every parking lot and traffic jam in the country filled up with cute-looking retrowagons. I didn't start seeing many of these cars trucks in junkyards until about a decade ago, at which point the Chrysler section of every yard instantly became about 50% PT Cruisers. Most of the time, I ignore them as car-graveyard background noise, but the rare turbocharged Cruisers or those with manual transmissions can catch my eye, as well as those with weird body kits. The more interesting special-edition PT Cruisers also seem worth documenting as historically significant Junkyard Gems, and here's one of the rarest of all: a Dream Cruiser Series 1, found last summer in Colorado. Inspired by Detroit's Woodward Dream Cruise, the '02 Dream Cruiser Series 1 was the first of many special-edition PT Cruisers (if you're going to collect them all, you'll need to find a Pacific Coast Highway Edition, a Sunset Boulevard Edition, a Woodie Edition, and all the subsequent Dream Cruiser Series cars). All the Series 1 Dream Cruisers came in metallic Inca Gold paint, allegedly inspired by the paint on the 1998 Pronto Cruiser concept car. Chrysler planned to build 7,500 of these cars trucks, but I cannot verify actual production numbers. This is the first I've seen in a self-service wrecking yard, at any rate. The Dream Cruiser Series 1 got leather seats and interesting gold-trimmed interior surfaces. This one looks a bit rough inside, but we can assume it was glorious when new. Resale value on the PT Cruiser has cratered in recent years, so even a runner has little chance of evading the cold steel jaws of the crusher, once it starts to rust. Because every performance upgrade you can do with a Neon can also be done to a PT Cruiser, it would be possible to swap all the relevant mechanical bits from an SRT-4 Neon into a snazzy-looking Dream Cruiser and have the quickest PT Cruiser in your timezone. You should do this. This content is hosted by a third party. To view it, please update your privacy preferences.