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Dodge not being dropped by Chrysler, CEO reaffirms

Dodge isn't going anywhere. Despite some rumor and speculation over the future of the crosshair grille and the cars that wear it, Dodge brand boss, Tim Kuniskis, sat down with TheDetroitBureau.com, explaining that the marque isn't going anywhere. His sentiments echo those of SRT boss Ralph Gilles, who told a group of enthusiasts in July that "Dodge is here to stay!"
Dodge's death won't be "a part of a master plan to consolidate brands," Kuniskis told TheDetroitBureau.com. Instead, the brand, which is ultimately under the command of Fiat/Chrysler CEO, Sergio Marchionne, will likely ditch some of its badge-engineered models, like the Dodge Grand Caravan. A more focused Dodge, which was something Gilles has already hinted at, will likely see it exploring areas of the market that haven't been exploited by other Chrysler brands.
Kuniskis, not surprisingly, wasn't willing to delve into any detailed product plans, telling TDB that the size of the brand's lineup "remains to be seen." Regardless of how big the brand actually ends up being (it is presently Chrysler's volume brand - and not by a little), hopefully the statements from Kuniskiss can put the rumors of a Dodge closure to bed.

Google-FCA deal is a coup for both sides

FCA made a savvy play this week to team with internet giant Google. It's not as sexy as partnering with Apple, but it's almost as good. This move positions FCA to expand its capabilities in the autonomous driving field, and connecting with Google could boost the automaker's image. FCA will provide Google with about 100 Chrysler Pacifica hybrid minivans specially developed for autonomous testing. Google will integrate its sensors and computers into the vehicles. They'll work together at a site in Southeast Michigan and test the prototypes on Google's private test track in California. It's looks like an equitable deal and a win for both sides. "This marks a watershed event for the auto industry on two major levels: contract manufacturing for high tech firms and allowing such firms a clear pathway into the brain of the car," Morgan Stanley researchers said in a note. Don't underestimate how big this is for Google. The deal more than doubles the size of the tech firm's fleet, and does so with the Pacifica, a potentially segment-defining entry. Currently, it's using Lexus vehicles and other modified prototypes as testers. Though FCA is the smallest of Detroit's carmakers, it's also viewed as nimble and willing to embrace change. The Jeep and Ram divisions are as strong as any brand in the industry, and the Hellcats and Viper reinforce FCA's enthusiast cred. Google doesn't need those things, but they're pretty cool associations, nonetheless. If Ferrari can try to position itself as a leather goods maker, Google can have a little octane in its system. While experts expect Google to eventually partner with other automakers or to license its technology (FCA chief Sergio Marchionne reportedly said the deal isn't exclusive), FCA is positioned to get a head start. IHS Automotive predicts there will be 10.5 million self-driving or driverless cars used around the world by 2030. General Motors, Mercedes, Tesla, Volvo, Ford, and others have launched or are planning to roll out their own versions of autonomous driving technology. For now, FCA goes from having no apparent autonomous plans to potentially being among the leaders, and Google secures a legitimate automotive partner. Like we said, it looks like a win-win. NEWS & ANALYSIS News: Sergio Marchionne is taking over the CEO job at Ferrari. Analysis: This is a consolidation of Marchionne's power over the famous Italian sports-car maker and racing team.

Waymo heads to Atlanta to test its self-driving cars

Waymo continues to expand the pool of locations where it's testing its autonomous vehicle tech, and the latest destination is metro Atlanta. The former Google self-driving car company revealed the news on Twitter, noting that it's expanding considerably its geographic testing footprint now that it's got fully driverless test vehicles on the road in Phoenix. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Its test cars in cities outside of Arizona still have safety drivers at the wheel, but the more places it can get its Pacificas with autonomous tech on roads, the better for building an autonomous driving "brain" that can handle anything it encounters. Atlanta has some specific challenges, including bad traffic (commute and traffic issues are ranked among the worst locations in the U.S.) and one of the more dense greater metro areas in the U.S., and temperatures that regularly reach a humid 80+ degrees Fahrenheit. Metro Atlanta marks Waymo's 25th test city in total, including its recent return to San Francisco. Its testing so far has consisted of mapping the city with manually driven Waymo vehicles ahead of launching its testing program in full. A Waymo spokesperson provided the following statement to TechCrunch regarding the expansion: Now that we have the world's first fleet of fully self-driving cars on public roads, we're focused on taking our technology to a wide variety of cities and environments. We're looking forward to our testing in Metro Atlanta, and the opportunity to bring this lifesaving technology to more people in more places. Georgia Governor Nathan Deal also provided the statement below: With our talented workforce and legacy of innovation, Georgia is at the forefront of the most dynamic, cutting edge industries like autonomous vehicles. We are thrilled to welcome Waymo to our state because fully self-driving vehicle technology holds tremendous potential to improve road safety, and we are proud Georgia is paving the way for the future of transportation. Reporting by Darrell Etherington for TechCrunch.Related Video: Image Credit: Waymo Green Chrysler Technology Emerging Technologies Autonomous Vehicles Waymo