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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Dodge not being dropped by Chrysler, CEO reaffirms

Dodge isn't going anywhere. Despite some rumor and speculation over the future of the crosshair grille and the cars that wear it, Dodge brand boss, Tim Kuniskis, sat down with TheDetroitBureau.com, explaining that the marque isn't going anywhere. His sentiments echo those of SRT boss Ralph Gilles, who told a group of enthusiasts in July that "Dodge is here to stay!"
Dodge's death won't be "a part of a master plan to consolidate brands," Kuniskis told TheDetroitBureau.com. Instead, the brand, which is ultimately under the command of Fiat/Chrysler CEO, Sergio Marchionne, will likely ditch some of its badge-engineered models, like the Dodge Grand Caravan. A more focused Dodge, which was something Gilles has already hinted at, will likely see it exploring areas of the market that haven't been exploited by other Chrysler brands.
Kuniskis, not surprisingly, wasn't willing to delve into any detailed product plans, telling TDB that the size of the brand's lineup "remains to be seen." Regardless of how big the brand actually ends up being (it is presently Chrysler's volume brand - and not by a little), hopefully the statements from Kuniskiss can put the rumors of a Dodge closure to bed.

Chrysler Pacifica adds sixth trim level: Touring Plus

While some of us might not want to admit our fondness for the homely minivan, there's something about the Chrysler Pacifica that gets unlikely drivers giving it the up-and-down on the sly (speaking from experience, here). A year into its life, the kinda-cool people hauler is getting a sixth trim level, called Touring Plus, that falls about in the middle of the lineup. Slotting in above the Touring trim ($32,090), the $33,455 Touring Plus offers a number of visual and convenience upgrades, but retains the cloth seats (for leather, you'll still have to move up to the Touring L level, at $36,090). On the outside, it gets the mesh lower fascia and foglights shared with the higher trim levels, plus projector headlights and LED taillights. For comfort and convenience, it offers three-zone climate control, power liftgate, a universal garage door opener, and second- and third-row sunshades to give your kids the limo treatment. As an added bonus for Touring Plus customers who opt for the 18-inch wheels and the 8.4-inch Uconnect infotainment center, Chrysler will throw in the single overhead DVD player for free. If you were waiting for the "just right" Pacifica to become available, and this higher-content, cloth-seat version suits you just right, there's no need to wait. The Pacifica Touring Plus is available now. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Gallery 2017 Chrysler Pacifica: First Drive View 35 Photos News Source: FCA Auto News Chrysler Minivan/Van chrysler pacifica