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FCA applies to trademark 'My Freedom' for subscription service

Almost a year ago to the day, several outlets reported that Fiat Chrysler would trial three car-swapping programs in Boston focused on the Jeep brand. One program covered peer-to-peer Jeep rentals through Turo; another was a three-month subscription service through Avis that allowed Jeep owners to swap for Ram or Dodge vehicles; the third was called "Car Borrowing" and enabled Jeep owners to buy "Jeep Coins" to use on a one-day rental of other Fiat Chrysler products. It's possible FCA is taking last year's lessons to the next phase, CarBuzz having discovered the automaker applied to trademark the term "My Freedom" with the U.S. Patent and Trademark Office. The listed purpose of the mark would be "motor vehicle subscription services, namely, providing temporary use of motor vehicles to members for their personal use." Having begun its research using Jeep, it's not clear if a potential My Freedom subscription service would retain the 4x4 SUV focus or include other brands in the fold; with Jeep's martial origins, the brand has made ample use of the Freedom name over the years. There's also a link to new partner Groupe PSA, as the French automaker's mobility division and subscription service is dubbed Free2Move.   Related: Autoblog's guide to car subscription services   FCA made no comment on the filing, but an analyst at AutoForecast Solutions told The Detroit News that the submission "prepares (FCA) for the future," as. "The idea that autonomy would prevent the need for your own vehicle leads perfectly into subscriptions." U.S. brands haven't cracked the subscription nut yet, even with their premium offerings. Ford bought subscription startup Canvas in 2016, then sold it last year to the car-rental app Fair. GM launch Book by Cadillac in 2016, and shut it down for retooling in 2018 before a re-launch scheduled to happen sometime this year. If nothing else, an FCA subscription program with access to the top-end product could give other-brand luxury owners an easy way to pay attention to Maserati and Alfa Romeo. That would be good for everyone. Related Video:    

2018 Chrysler Pacifica Hybrid | Mountain road / fuel economy review

PORTLAND, Ore. — I don't have children, which makes it a wee bit difficult to fully appreciate and evaluate every nuance of the 2018 Chrysler Pacifica Hybrid. I'll leave that to Editor-in-Chief Greg Migliore and any other proud parents at Michigan HQ where the long-term and extremely blue Pacifica resides. However, with an extremely beige Pacifica Hybrid in my driveway this week, I figured I could tackle something that's difficult to fully evaluate in the Mitten State: mountain road driving. You know, that thing families totally care about, right after safety ratings and cupholder count. ... Or not. Again, no kids. Admittedly, putting it through a fuel economy test seems more useful, so I did that too. Now, typically, minivans are huge boxes with a stratospheric center of gravity courtesy a whole bunch of steel, a whole bunch of panoramic sunroof glass, and a whole bunch of air ducting packed into the roof. This leads to a rather tippy driving experience that's exacerbated by a soft suspension intended to provide pillow-like comfort for the kiddos in the back. . This would apply to the regular Pacifica, but the Hybrid, it's different. Stuffed into the area where the Stow 'n Go seats would normally stow and go into, this plug-in hybrid's 96-cell lithium-ion battery pack is smack dab in the middle of the van and quite low to the ground. It's exactly where you'd want to stuff 568 extra pounds to counteract all that weight up high. It also settles that suspension down, resulting in a minivan that feels more buttoned down and poised with minimal rebound over bumps. Body roll is even kept nicely in check. This, despite balloonier, higher-profile tires than what you'd get in a comparable regular Pacifica. The steering could still use just a smidge more effort upon turn-in, but remains more reassuring and engaging than Honda's disappointingly loosey-goosey steering. Throttle response is different in the Pacifica Hybrid as well, providing ultra-smooth and torque-rich electric power delivery reminiscent of an EV. Even when the all-electric range has been depleted, the Pacifica Hybrid continues to feel more like an electric car than one that also has a gasoline engine aboard. It certainly helps that that engine is a smooth 3.6-liter V6 rather than a buzzy four-cylinder bound to make a racket. Unless you really gun the thing, it's difficult to detect when puttering around town or at a steady highway cruise. In total, the Pacifica Hybrid is better to drive.

Stellantis reports surprising 2020 results, is 'off to a flying start'

MILAN — Low global car inventories and cost cuts should boost Stellantis's profit margins this year, though a shortage of semiconductors and investments in electric vehicles could weigh on results, the newly-formed automaker said on Wednesday. The forecast came as Stellantis, created by the January merger of Peugeot-maker PSA and Fiat Chrysler (FCA), reported better-than-expected results for 2020 that sent its shares up around 3% in morning trading. "Stellantis gets off to a flying start and is fully focused on achieving the full promised synergies (from the merger)," Chief Executive Carlos Tavares said in a statement. Stellantis is the world's fourth largest carmaker, with 14 brands including Fiat, Peugeot, Opel, Jeep, Ram and Maserati. It said 2021 results should be helped by three new high-margin Jeep vehicles in North America and a strong pricing environment there. The U.S. market has driven profits for years at FCA and starts off as the strongest part of Stellantis. The group's guidance assumes no more significant lockdowns caused by the global COVID-19 pandemic, which shuttered auto plants around the world last spring. Stellantis should also get a lift as its starts to implement a plan aimed at delivering over 5 billion euros a year in savings, without closing any plants. Tavares has also pledged not to cut jobs. But a pandemic-related global shortage of semiconductors, used for everything from maximizing engine fuel economy to driver-assistance features, could hurt business. Auto industry executives have said the shortage should ease by the second half of 2021. Stellantis said its "electrification offensive" could also weigh on results this year. Automakers are racing to develop electric vehicles to meet tighter CO2 emissions targets in Europe and this week Volvo joined a growing number of carmakers aiming for a fully-electric line-up by 2030. Stellantis plans to have fully-electric or hybrid versions of all of its vehicles available in Europe by 2025, broadly in line with plans at top rivals such as Volkswagen and Renault-Nissan, although Stellantis has further to go to meet that goal. The carmaker is targeting an adjusted operating profit margin of 5.5%-7.5% this year. That compares with a 5.3% aggregated margin last year: 4.3% at FCA and 7.1% at PSA excluding a controlling stake in parts maker Faurecia, which is set to be spun-off from Stellantis shortly.