1986 Chrysler Lebaron Town-country on 2040-cars

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Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

Chrysler recalling 630k Jeep models worldwide

Despite its refusal to recall 2.7 million Jeep Grand Cherokee and Liberty models this week over a gas tank fire risk, Chrysler will be recalling 630,000 Jeep Compass (pictured), Patriot and Wrangler vehicles around the globe for a pair of entirely different reasons.
The affected Compass and Patriot models are all from the 2010 to 2012 model years - 254,000 in the United States, 45,400 in Canada and 109,000 elsewhere in the world. In these models, a software error may result in the late deployment of the side airbags and seatbelt tensioners. In the event of a crash, failure of these systems could result in more serious injuries for the vehicle's occupants.
Jeep's go-anywhere Wrangler also faces a separate recall due to power steering fluid lines that can possibly wear a hole in the transmission oil cooler line. According to Chrysler, the vehicles could then leak fluid, possibly damaging the transmissions. Roughly 221,100 Wrangler models are being recalled because of this issue, all of which are fitted with Jeep's 3.6-liter Pentastar V6 engine. In the US, 181,000 vehicles are affected, with an additional 18,400 in Canada and 21,700 additional units worldwide. A Chrysler spokesperson said that no crashes or injuries have been reported with either case, according to the Associated Press.

1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth