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Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History

New Barracuda, Grand Cherokee Trackhawk coming soon

As we write this, Fiat Chrysler Automobiles is conducting a major dealership event in sunny Las Vegas. New vehicles are being announced, redesigned offerings are being teased, and promises are being made to the sprawling company's dealer body. And, as all these announcements are meant to be tip-top secret, they're leaking out left, right, and center. Naturally. FCA is telling its dealers all of the vehicles shown at the Vegas gala will be in showrooms within 12 to 24 months, and that the product offensive will include at least 30 new or significantly refreshed models. Some of those we've known about since FCA boss Sergio Marchionne unveiled his highly ambitious five-year plan in May 2014, while we're hearing about others for the very first time. We've reached out to our sources within FCA, and will update this post as we learn more. It should be noted that while we've tried to rely on concrete sources or corroborations from multiple sources, some of the news here comes from people claiming to have been in attendance and posting in forums like Allpar and Jalopnik's Opposite Lock. Unless corroborated by a mainstream source or confirmed by our own sources within FCA, we're listing each item that comes from a forum. Have those grains of salt at the ready. Chrysler Dodge Durango-sized SUV with stow-and-go was shown. A poster on Allpar Forums claims it had a Durango's interior. New Aspen? Town and Country PHEV confirmed (again). A plug-in minivan was originally announced as part of five-year plan. No news on 200 or 300. Dodge The redesigned Charger will use the Alfa Romeo Giulia's rear-drive platform and, according Automotive News, draw inspiration from 1999's Charger concept car. We're wagering the 24-month time frame specified to dealers will move the new sedan's arrival up from 2018 to mid-2017. Jalopnik's Opposite Lock claims two new Challenger models are coming. Challenger ADR (American Drag Racer) and T/A. ADR should appeal to bracket racers and is more powerful than the SRT Hellcat, while T/A is for track rats, just like Viper T/A. Automotive News claims the legendary Barracuda nameplate will be revived as a Dodge. The Barracuda will be smaller than Challenger, offered as both a coupe and a convertible. Allpar claims it will feature modern styling. A Dodge Durango SRT was announced with 6.4-liter Hemi V8 and rear-drive. Sources within FCA confirmed its arrival with Autoblog. Apparently, dealers were shown an example in B5 Blue.

Chrysler Pacifica reportedly getting updated design and eAWD system for 2021

Chrysler is preparing to give the Pacifica and Voyager minivans a comprehensive mid-cycle update, according to a new report. Both models are scheduled to make their debut in early 2020. The Pacifica currently shares styling cues with the 200, a sedan discontinued after the 2017 model year. The team of stylists tasked with updating it returned from the design well inspired by the third-generation Town & Country released for the 1996 model year, and the 300, the firm's only sedan. Mopar Insiders described a sportier look characterized by a bigger grille, and sharper-looking headlights with LED accents. New-look rear lights connected by a light bar will round out the nip and tuck. The publication added camouflaged prototypes will hit the road in early 2020. The Voyager added to the range for the 2020 model year is a cheaper, less equipment-rich variant of the Pacifica. While it will receive the same updates as its more expensive sibling, it might not come standard with the aforementioned LEDs. Expect other minor trim differences inside and out, too, but the two nameplates will continue to share a basic design. The Dodge Grand Caravan is finally retiring in 2020, so the Voyager will become the ever-important entry point into the group's minivan range. The same report sheds light on the mechanical changes Chrysler has in store. The firm will give buyers in the market for an all-wheel-drive minivan an alternative to the Toyota Sienna by adapting Jeep's plug-in hybrid technology to the Pacifica. Called eAWD, the system consists of a battery-driven electric motor integrated into the rear axle. It delivers through-the-road all-wheel drive, meaning there's no connection between the front and rear wheels, and clever packaging makes it compatible with Chrysler's Stow and Go seats. The gasoline-electric setup will make the Pacifica a rear-wheel drive electric car on short trips, while improving its gas mileage the rest of the time. There's no word yet on what will be under the hybrid, all-wheel-drive model's hood. Jeep's upcoming Compass and Renegade hybrids use a turbocharged, 1.3-liter four-cylinder, but that sounds a little bit small for a reasonably big van developed with the American market in mind. Motorists not interested in going hybrid will likely still have the venerable 3.6-liter V6. And, whether the Voyager will be eligible to receive the new hybrid powertrain remains unclear.