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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Junkyard Gem: 2006 Chrysler PT Cruiser Route 66 Edition

The world has fallen out of love with the Chrysler PT Cruiser, the small truck (legally speaking, it was a truck by American government definition) that started with off-the-shelf Neon chassis components and added a retro-looking roomy body. In its heyday, though, the PT Cruiser looked cool and different, and sold very well for the better part of its 2000-2010 production run. Chrysler sold some special-edition PT Cruisers, most of which seem to have disappeared without a trace, but I managed to catch this discarded '06 Route 66 Edition in a self-service wrecking yard in Charlotte, North Carolina. The Route 66 Edition came in either black or yellow paint, with yellow brake calipers and these Route 66 badges. PT Cruisers with manual transmission are surprisingly easy to find in junkyards (the manual was significantly cheaper than the automatic), but this is a luxurious two-pedal version. This one had already been hit hard by parts shoppers, who took most of the front body components and a big chunk of the interior. Note the kicky yellow dash trim. The PT Cruiser, being classified as a truck, didn't have to pass the stricter emission-control and crash standards the US federal government applies to cars. That made it a good bargain when it came to capacity-per-dollar for buyers. Eventually, though, the American public tired of the onslaught of faux-retro-styled PT Cruisers (and Chevy HHRs and Volkswagen New Beetles), and now the resulting low resale value of used PT Cruisers sends them to the wrecking yards in record numbers. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Exercise your right foot! Related Video:

GM, Ford, Honda winners in 'Car Wars' study as industry growth continues

General Motors' plans to aggressively refresh its product lineup will pay off in the next four years with strong market share and sales, according to an influential report released Tuesday. Ford, Honda, and FCA are all poised to show similar gains as the auto industry is expected to remain healthy through the rest of the decade. The Bank of America Merrill Lynch study, called Car Wars, analyzes automakers' future product plans for the next four model years. By 2020, 88 percent of GM's sales will come from newly launched products, which puts it slightly ahead of Ford's 86-percent estimate. Honda (85 percent) and FCA (84 percent) follow. The industry average is 81 percent. Toyota checks in just below the industry average at 79 percent, with Nissan trailing at 76 percent. Car Wars' premise is: automakers that continually launch new products are in a better position to grow sales and market share, while companies that roll out lightly updated models are vulnerable to shifting consumer tastes. Though Detroit and Honda grade out well in the study, many major automakers are clumped together, which means large market-share swings are less likely in the coming years. Bank of America Merrill Lynch predicts the industry will top out with 20 million sales in 2018 and then taper off, perhaps as much as 30 percent by 2026. Not surprisingly, trucks, sport utility vehicles and crossovers will be the key battlefield in the next few years, Car Wars says. FCA will launch a critical salvo in 2018 with a new Ram 1500, followed by new generations of the Chevy Silverado and GMC Sierra in 2019, and then Ford's F-150 for 2020, according to the study. Bank of America Merrill Lynch analyst John Murphy said the GM trucks could be pulled ahead even earlier to 2018, prompting Ford to respond. "This focus on crossovers and trucks is a great thing for the industry," Murphy said. Cars Wars looks at Korean (76 percent replacement rate) and European companies more vaguely (70 percent), but argues their slower product cadence and lineups with fewer trucks puts them in weaker positions than their competitors through 2020. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2016 Chevrolet Silverado View 11 Photos Image Credit: Chevrolet Earnings/Financials Chrysler Fiat Ford GM Honda Nissan Toyota study FCA