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Marchionne hopes Apple will partner with Fiat

Apple wants to make a car. Fiat already makes cars. Therefore, Apple and Fiat should partner to make an Apple Car. Makes sense, right? Clearly, it's not quite that easy, but FCA chief Sergio Marchionne hopes that Cupertino will consider Fiat a worthy candidate for partnership, assuming, of course, that Apple follows through with its overtures into the automobile industry. Marchionne is, according to Bloomberg, a self-proclaimed "Apple freak" who owns every kind of product Apple makes. He suggests that he understands the tech company's needs and wants. "Apple has a language, and you have to be able to speak that language," said Marchionne. "Usually the industry comes into that dialogue with a high degree of arrogance as we know how to make cars. That's not very helpful as their syntax is worth more than our ability to build cars." By "syntax," we assume Marchionne means Apple's sleek and modern design language more than the code behind its software. It's interesting to note that the FCA CEO seems to indicate that Apple would bring more to any partnership than the automaker would. Fair or not, we'd wager that more buyers would care about a potential Apple Car's design and branding than would be concerned with which automaker helped assembled it. A partnership with Apple may be exactly the kind of cure that the FCA CEO believes ails the auto industry. After finding it impossible to further pursue industry consolidation, a tie-up with the massive tech industry, particularly Apple, could generate some much-needed positive cash flow. At present, though, it's all just conjecture – Apple hasn't offered any hints as to the true nature of its so-called Project Titan automotive project, and doesn't seem likely to anytime soon. Related Video:

Minivan market not what it used to be, but margins make up for it

Residual values for last year's minivans are higher than they were in 2000.
Much like the station wagon was the shuttle of Baby Boomer generation, the minivan has been the primary means of transport for Generations X and Y. Just as the boomers abandoned the Country Squire, though, those kids that were toted around in Grand Caravans and Windstars are adults, and they certainly don't want to be seen in the cars their parents drove.

2017 Chrysler Pacifica videos detail features and hybrid tech

In a new video, Chrysler put a few designers and engineers in front of the camera to discuss the behind-the-scenes work on the 2017 Pacifica that was revealed at the Detroit Auto Show on Monday. They take a closer look at some of the details that went into the new minivan, like getting the occupants seated lower down in the vehicle, the fact that the hybrid Pacifica takes about two hours to fully recharge on a Level 2 charger, the eight-passenger seating, and the "Are We There Yet?" app for kids to let them know how much longer it is to grandma's house. Sure, dismissing the Town & Country name to reboot Pacifica has drawn plenty of attention. Nevertheless, based on the our first impressions of seeing it in person and crawling around it at the Detroit Auto Show, and the terrific notes struck by Chrysler's recent product, this has the potential to be a really good minivan. Chrysler also revealed its first marketing spot for the Pacifica. Having come out with a cool looking minivan, the brand guys decided to have fun with an anti-buzzword, anti-curated, anti-viral two-minute spot called Real Life that plays up the anti-cool you would normally associate with the family school bus. You can watch that in the video above, and check what the engineers and designers have to say in the videos below. The Town & Country is dead. Long live the Pacifica. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Chrysler via YouTube [1], [2], [3], [4], Carscoops Design/Style Green Marketing/Advertising Chrysler Minivan/Van Hybrid Videos chrysler pacifica