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Junkyard Gem: 1977 Chrysler Cordoba with Corinthian Leather

The Chrysler Cordoba has become emblematic of an era full of underpowered, overdecorated Detroit land yachts, stuffed with plasticky heraldic crests and allusions to classy European vacation destinations. In fact, the 1975-1979 Cordoba was a pretty decent car by the standards of Malaise Era America, based on the same well-proven (if increasingly antiquated) platform used by the '69 Charger and the Plymouth Superbird, and it sold like crazy. Of course, what we remember these days is the name of the optional leather upholstery used in the Cordoba. Yes, soft ( not rich) Corinthian leather, which was a brilliant marketing name given to a cheap grade of leather from Newark, NJ. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Naturally, we must now watch the 1975 TV commercial that started it all. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Corinthian Leather jokes began quite soon after the Cordoba went on sale, as we can see in this 1980s Ricardo Montalban interview. This car, which I photographed a couple of weeks ago in a San Francisco Bay Area self-service wrecking yard is completely used up, and it shows signs of having spent a good decade or two abandoned in a field somewhere. Still, from the purple paint to the once-snazzy "leather" landau roof (note the molded-in stitches) to the "golden" (plastic, in fact) Cordoba medallions on the taillights, door panels, and steering wheel, the Cordoba was the closest thing to the "Super Fly" Cadillac you could buy new from Detroit. This one has the LA-series 360-cubic-inch V8 engine, which made 155 horsepower. That's 23 fewer horses than the weakest engine you can get in the US-market 2017 Toyota Camry... but try getting a Camry with soft Corinthian Leather! Related Video: Featured Gallery Junked 1977 Chrysler Cordoba View 32 Photos Auto News Chrysler Automotive History question of the day malaise era chrysler cordoba

Fiat-Chrysler alliance in jeopardy due to Pentastar's IPO filing?

The four-year relationship between Fiat and Chrysler has thus far been beneficial for both automakers, but it has also proven to be a complicated battle between Sergio Marchionne and the United Auto Workers - the latter controlling the remaining 41.5 percent of Chrysler. With the recent filing for a US IPO, it looks like Marchionne and the UAW appear to be playing a billion-dollar game of chicken, with both sides far apart on how much the union's shares are worth. If it comes down to Chrysler's remaining stake being publicly traded, it could act to drive a wedge between the two companies.
According to Bloomberg, Fiat's chairman John Elkann says "if the IPO will take place, there will be two companies, and that's different than having a single one." Now, we're not great at math, but this sounds like the complete opposite of the full merger that Marchionne has been pushing for since taking the helm at Chrysler. Bloomberg notes that the UAW's shares should be worth around $5.6 billion, but Fiat could end up paying as little as $4.9 billion for Fiat to gain full control of Chrysler. A story by The Detroit News points out that Marchionne's "alleged low-balling" is just the latest hurdle the Auburn Hills-based automaker must overcome as its ownership is being fought over for the fourth time in 15 years.

Junkyard Gem: 1978 Chrysler LeBaron Coupe

From the early 1930s through the middle 1970s, Chrysler used the LeBaron name (taken from a coachbuilder eventually consumed by the car company, much as Fleetwood and Ghia were absorbed by GM and Ford, respectively) on high-end Imperial models. Then, facing decreased demand for mammoth land yachts thanks to certain geopolitical events, Chrysler created a separate LeBaron model, based on the midsize platform used for the Dodge Diplomat/Plymouth Gran Fury. Production of this LeBaron began in 1977 and continued until the debut of Lee Iacocca's famous K-Car LeBarons for the 1982 model year. While you'll find the occasional Diplomat these days, the 1977-1981 LeBaron has become all but extinct. Here's a crash-victim '78 in a Denver car graveyard. Plenty of times, I'll find discarded cars of this era that seem to have moldered outside for decade after neglected decade, but this one drove to its final crash. That means that the 318-cubic-inch (5.2-liter) V8 under the hood would be a good bet to buy for another Chrysler project… but nobody seems interested, because this Malaise Era engine made only 140 horsepower when new. The base engine in the 1978 LeBaron was a 110-horse Slant-6, so at least this car had the upgrade. Sure, the Diplomat was the not-so-plush successor to the non-plush Aspen/Volare and the even-less-plush Dart/Valiant, but Chrysler installed a reasonably nice interior in the Diplomat's Chrysler-badged sibling. This one has the standard "Cortez" cloth-and-vinyl bench seat, but not the optional power windows or door locks. This one has stickers for Run-D.M.C., Public Enemy, Slayer, and MegadethÂ… plus one for the Oakland Raiders, hated rivals of Denver's local sportsball team. I'm pretty sure the car was not being driven by the original purchaser when it crashed. Believe it or not, this car was available with a four-on-the-floor manual transmission and a V8 engine. Were any sold that way? I wouldn't bet on it. Molded-in faux stitching proved very popular in American cars of the late 1970s and early 1980s. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This advertisement may have resulted in some cannibalization of Cordoba sales, though the Pontiac Grand Prix stood as the primary rival for the '78 LeBaron coupe. Featured Gallery Junked 1978 Chrysler LeBaron Coupe View 39 Photos Auto News Chrysler Automotive History Coupe Chrysler LeBaron Junkyard Gems