2010 Chrysler Sebring Ltd Htd Leather Alloy Wheels 52k Texas Direct Auto on 2040-cars

Auto blog

2014 Chrysler 200 to set design tone for brand

Speaking with Wards Auto at this year's Detroit Auto Show, Chrysler design chief Ralph Gilles said that the next-generation Chrysler 200 will launch a whole new styling direction for the brand when it arrives for the 2014 model year. Gilles did not reveal any specific design cues or elements that will be found on the next 200, only saying that the new car "shares no surface language with any previous Chrysler we've ever seen."
Indeed, the current 200 isn't exactly setting the world on fire with any sort of clever, emotive design, but Gilles knows that. "The current Chryslers on the road today certainly don't reflect where we're headed," he told Wards Auto. Instead, Gilles said that "we are deviating from where we are today, completely. It's a very different feeling (and) look."
The launch of the new Chrysler 200 will officially mean the death of its Dodge Avenger counterpart, though Gilles says that the company is working on an all-new product to replace that vehicle down the road. Still, Chrysler will need a successful player in the popular midsize segment, and Gilles fully expects the new 200 to be up to the task. "I think it's going to be a beautiful and relevant vehicle."

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

We aren't the only ones who want a Chrysler Pacifica Hellcat

Yes, you read that correctly: Chrysler. Pacifica. Hellcat. We want one. It's definitely not happening. But that doesn't mean we – and the FCA designers – can't dream, right? That's what led to this sketch, posted on Instagram by Fiat-Chrysler design boss Ralph Gilles. It looks pretty sweet, including that hella important wing for maximum downforce, yo. As long as we're dreaming, we've got a few other requests. Let's put that 707-horsepower, 6.2-liter, supercharged V8 in the middle of the van. Screw the Stow 'N Go seats – let's get that engine mounted as low in the car's midsection as possible. And while we're at it, let's go for rear-wheel drive. And a six-speed manual transmission. And a third row of seats behind the engine, but rear-facing, so we can make our friends puke. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In all seriousness, we're looking forward to driving the regular Pacifica when it launches this Spring. To refresh your memory, it's a totally new van, and will even be offered in Hybrid spec with an 80-mile-per-gallon-equivalent rating. Sounds impressive. Oh, heck. Hellcats > Hybrids. Ralph, we urge you to make this one a reality. Related Video: