2010 Chrysler Sebring Limited on 2040-cars

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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Chrysler Town & Country plug-in hybrid minivan coming in 2015

Among the multitude of models that Fiat Chrysler Automobiles announced as part of its five-year production plan in May was a plug-in hybrid version of the Town & Country minivan for sometime in 2016. However, according to the latest pronouncement from company CEO Sergio Marchionne, that timetable may have been moved forward quite a bit.
Marchionne told Automotive News at the Paris Motor Show that the PHEV minivan would now be launching in late 2015. That strategy does seem a bit confusing, though, because the next-gen platform for the T&C isn't supposed to hit the road until sometime in 2016, according to the plan. So it's not clear whether the boss means the PHEV rides on the current chassis or if the new model is going on sale early.
The technology underpinning the new plug-in hybrid has been shrouded in mystery. However, during the five-year plan meeting, FCA claimed the model could earn fuel economy figures around 75 mpge. Chrysler previously tested a 25-unit fleet of them as part of a demonstration test in Auburn Hills, MI, in 2012, but that didn't go so well.

Junkyard Gem: 1991 Chrysler LeBaron GTC Convertible

Chrysler's versatile front-wheel-drive K Platform saved the company from certain doom during the early 1980s, then spawned so many derivatives — including the vehicle that started the minivan revolution — that we can't keep track of all of them. One of the original K-cars was the affordably luxurious 1982 Chrysler LeBaron, which evolved into a snazzy convertible later in the decade. The LeBaron disappeared after 1995, replaced by the Sebring and the Cirrus, and I'm seeing fewer and fewer of these cars during my wrecking-yard explorations. Here's a sporty '91 convertible in a Denver-area yard. The top-of-the-line LeBaron convertible in 1991 was, in fact, badged by Maserati and came only with a Mitsubishi V6. That 141-horse engine was the base powerplant for the '91 LeBaron GTC, though an optional 2.5-liter, 152-horsepower straight-four could be purchased for the LeBaron (but not for the TC By Maserati). The "litre" spelling was considered very classy by Detroit during the 1975-2000 period. Whoever bought this car in the first place must have been a bit of a hell-raiser, because here's the 5-speed manual transmission that became increasingly rare in members of the K-Car family as automatics got cheaper. It also has the driver's-side airbag, which meant that those horrible automatic seat belts that ruined early-1990s cars weren't required. The interior has suffered much fading from the Colorado sun, but it started life as an exquisitely 1980s/1990s Bordello Red palace, all done up in pseudo-velour and hard plastic. Not quite 150,000 miles on the clock. 1992 was the last year for the LeBaron's pop-up headlights. That's just as well, because the mechanisms that opened the "eyelids" tended to get flaky as the years went by. ] This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. There Is No Luxury Without Engineering.