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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Man escapes attempted carjacking and catches the incident on his dashcam

(Warning: video contains strong language. Viewer discretion is advised.) A quick-thinking driver avoided a potentially dangerous situation this week in New Mexico when he evaded and attempted car jacking. On the evening of December 6, an unnamed man accompanied a friend to a market near the intersection of Central and San Mateo in Albuquerque. After he saw his friend safely away in her car, he got back into his and pulled out of the parking lot. Almost immediately, as shown in dashcam footage uploaded to Youtube, a red Chrysler 300 began following him. When the driver pulled up to a stop sign around the block from the market, the Chrysler zipped around and pulled in front of him, blocking his forward progress. Figuring he was about to be carjacked, the driver threw the car into reverse and backed quickly away from the Chrysler. The Chrysler followed, and a chase ensured. With the Chrysler close on his tail, the unnamed driver fled through the nearly empty streets. At one point he cut through a gas station when the Chrysler tried to block him at another intersection. As they drove through the city the Chrysler continually tried to stop the fleeing driver, but he successfully evaded every time. The driver called 911 and reported his predicament. Eventually, both vehciles pulled up at a stop light right next to an Albuquerque Police cruiser. The driver laid on the horn to get the cop's attention, then jumped out to tell the cop what was going on. The Chrysler then made a run for it with the cop in hot pursuit. Unfortunately, the red Chrysler evaded the APD and the car's license plate was obscured so the APD was unable to identify the vehicle or its occupants. Thankfully no one was hurt during the chase, and the driver was able to get home safe and sound. Carjacking is a serious crime. The driver in this video did everything right, except maybe delay calling the police a little too long. The crime is so prevalent that the US Department of Justice has tips for avoiding carjacking. They suggest drivers avoiding stopping when signaled by other drivers or assisting during an accident. Calling the authorities should be your first step if you're every followed or harassed while driving. Head to the nearest police station if you can't get a hold of a cop in time. Related Video: News Source: YouTube Auto News Weird Car News Chrysler Police/Emergency police chase carjacking albuquerque

Junkyard Gem: 1977 Chrysler Cordoba with Corinthian Leather

The Chrysler Cordoba has become emblematic of an era full of underpowered, overdecorated Detroit land yachts, stuffed with plasticky heraldic crests and allusions to classy European vacation destinations. In fact, the 1975-1979 Cordoba was a pretty decent car by the standards of Malaise Era America, based on the same well-proven (if increasingly antiquated) platform used by the '69 Charger and the Plymouth Superbird, and it sold like crazy. Of course, what we remember these days is the name of the optional leather upholstery used in the Cordoba. Yes, soft ( not rich) Corinthian leather, which was a brilliant marketing name given to a cheap grade of leather from Newark, NJ. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Naturally, we must now watch the 1975 TV commercial that started it all. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Corinthian Leather jokes began quite soon after the Cordoba went on sale, as we can see in this 1980s Ricardo Montalban interview. This car, which I photographed a couple of weeks ago in a San Francisco Bay Area self-service wrecking yard is completely used up, and it shows signs of having spent a good decade or two abandoned in a field somewhere. Still, from the purple paint to the once-snazzy "leather" landau roof (note the molded-in stitches) to the "golden" (plastic, in fact) Cordoba medallions on the taillights, door panels, and steering wheel, the Cordoba was the closest thing to the "Super Fly" Cadillac you could buy new from Detroit. This one has the LA-series 360-cubic-inch V8 engine, which made 155 horsepower. That's 23 fewer horses than the weakest engine you can get in the US-market 2017 Toyota Camry... but try getting a Camry with soft Corinthian Leather! Related Video: Featured Gallery Junked 1977 Chrysler Cordoba View 32 Photos Auto News Chrysler Automotive History question of the day malaise era chrysler cordoba