2001 Chrysler Sebring Lx on 2040-cars

Auto blog

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Chrysler Pacifica reportedly getting updated design and eAWD system for 2021

Chrysler is preparing to give the Pacifica and Voyager minivans a comprehensive mid-cycle update, according to a new report. Both models are scheduled to make their debut in early 2020. The Pacifica currently shares styling cues with the 200, a sedan discontinued after the 2017 model year. The team of stylists tasked with updating it returned from the design well inspired by the third-generation Town & Country released for the 1996 model year, and the 300, the firm's only sedan. Mopar Insiders described a sportier look characterized by a bigger grille, and sharper-looking headlights with LED accents. New-look rear lights connected by a light bar will round out the nip and tuck. The publication added camouflaged prototypes will hit the road in early 2020. The Voyager added to the range for the 2020 model year is a cheaper, less equipment-rich variant of the Pacifica. While it will receive the same updates as its more expensive sibling, it might not come standard with the aforementioned LEDs. Expect other minor trim differences inside and out, too, but the two nameplates will continue to share a basic design. The Dodge Grand Caravan is finally retiring in 2020, so the Voyager will become the ever-important entry point into the group's minivan range. The same report sheds light on the mechanical changes Chrysler has in store. The firm will give buyers in the market for an all-wheel-drive minivan an alternative to the Toyota Sienna by adapting Jeep's plug-in hybrid technology to the Pacifica. Called eAWD, the system consists of a battery-driven electric motor integrated into the rear axle. It delivers through-the-road all-wheel drive, meaning there's no connection between the front and rear wheels, and clever packaging makes it compatible with Chrysler's Stow and Go seats. The gasoline-electric setup will make the Pacifica a rear-wheel drive electric car on short trips, while improving its gas mileage the rest of the time. There's no word yet on what will be under the hybrid, all-wheel-drive model's hood. Jeep's upcoming Compass and Renegade hybrids use a turbocharged, 1.3-liter four-cylinder, but that sounds a little bit small for a reasonably big van developed with the American market in mind. Motorists not interested in going hybrid will likely still have the venerable 3.6-liter V6. And, whether the Voyager will be eligible to receive the new hybrid powertrain remains unclear.

Chrysler called out over lackluster Ram Runner by racer who helped develop it

Fans of off-roading and desert blasting might recall that Chrysler offers an aftermarket conversion that can turn a Ram 1500 into a road-legal desert racer, called the Ram Runner. The kit, sold through Mopar, includes some significant suspension upgrades, body tweaks and a brawnier cat-back exhaust for the truck's 5.7-liter V8.
Considering all of this, comparisons with the almighty Ford F-150 SVT Raptor are common. Among the off-road community, that makes these two a sort of Chevrolet Camaro and Ford Mustang for people that prefer driving on dirt. In the Race-Dezert forum, the discussion as to which truck was better was proceeding as normal - Ram fans said their piece and Ford fans said theirs. Then, a man named Kent Kroeker offered up his two cents.
See, Kroeker is a Baja racer, and the man that helped develop the Ram Runner. Despite his association with the truck, though, he had some less than kind words for Chrysler and the Ram Runner.