2001 Chrysler Prowler on 2040-cars

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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.

Huge Canadian sinkhole destroys four-lane road, swallows car

A major thoroughfare in the Canadian capital city of Ottawa was closed after a huge sinkhole opened beneath it. According to the CBC, the sinkhole appeared around mid-morning on Wednesday on Rideau Street near its intersection with Sussex Drive. The sinkhole, which initially formed over an unstable vein of sand, silt, and fractured rock, quickly spread across all four lanes of Rideau Street. A high-pressure natural gas line and a water main were shattered by the road collapse, filling the deep hole with water, gas, and fumes and forcing the evacuation of numerous surrounding buildings. All traffic save for buses and taxis had already been banned from the area due to excavation for a light rail station, but a Chrysler minivan parked along Rideau street fell into the hole as it expanded. Construction workers working in the light rail site evacuated safely once the road began collapsing, and no injuries were reported. Ottawa mayor Jim Watson told The Guardian that there was no sure way to tell how long repairs to Rideau Street would take. "It's a significant sinkhole in the downtown core. It has a major impact on our largest retail shopping center, one of our major hotels as well as one of the busiest intersections and bus routes." This is the second sinkhole to appear in downtown Ottawa in recent years. In 2014, a nearly thirty-foot wide sinkhole caused by excavation for the light rail system opened just a few blocks away from Rideau and Sussex. Watson stated that it is too soon to say whether or not Wednesday's sink hole was related to light rail construction. "We can't confirm whether the tunnel had any impact on the sinkhole or whether it was a water main break or whether it was a leak of some type that destabilized the soil." Watson went on to say that he hoped that city officials would be able to pinpoint the exact cause of the collapse soon. Related Video: News Source: The Guardian, CBC News Auto News Weird Car News Chrysler Minivan/Van sinkhole road