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FCA's puzzling trademark spree includes Apache and Orange Peelz

Here's one for the Mystery Machine. As noted by the WagoneerFans forum and picked up by Motor1, Fiat Chrysler recently went on a one-day trademark application spree at the U.S. Patent and Trademark Office. On March 6, the automaker applied for the names Apache, Farout, Orange Peelz, Shocker, Tomahawk, and Top Dog. All have been requested for "Land vehicles, namely, passenger automobiles," and the best guess so far has them being applied to concepts during next month's Easter Jeep Safari, which, assuming it goes ahead, will happen April 4-20. As for historical ties, one name has a connection to Dodge, another was a codename for a Dodge engine, and one was used on a previous Easter Jeep Safari concept. Tomahawk rings the loudest bell, that name applied to the four-wheeled, Viper-engined concept motorcycle that Dodge rolled out at the 2003 Detroit Auto Show. The company supposedly sold nine examples of the "rolling sculpture" through Neiman Marcus over a four-year period. It doesn't appear FCA has used the name since, internally or otherwise. There is, however, a Cherokee tomahawk — not referring to a Jeep, but the light, short-handled ax used by the Native American Cherokee tribe. This one seems made for Safari use. Apache has a Dodge and a Jeep tie-in. At one time, Apache was the codename for the 6.4-liter Hemi V8 marketed as the 392 V8 on the Charger and Challenger R/T Scat Pack trims. That engine makes 485 horsepower and 475 pound-feet of torque. But Jeep showed a Wrangler Apache concept (pictured) at the 2012 Easter Jeep Safari, built with a Mopar conversion kit for a 6.4-liter Hemi making 470 hp and 470 lb-ft. Mopar sold the V8 swap kits at least through 2016, but they appear to have fallen off the Mopar menu. At one time there were rumors of a supercharged Apache with more than 600 horsepower, and wouldn't that be a welcome surprise in Moab. The Farout could be a more or less extreme overlanding take on last year's Easter Jeep Safari Wayout concept, depending on whether one considers "way" or "far" more radical. The Shocker, Jeep might be disappointed to discover, already has an outside link in the Jeep Shocker stickers made for Wichita State fans who love America's 4x4. As for Orange Peelz, it's pretty close to Pedro's bicycling degreaser called Oranj Peelz, but a Jeep conception could be anything. Except maybe a paint color. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Wish you had a world-famous auto exec give your commencement speech? Watch this

We've seen some pretty great commencement speeches over the years. There was Steve Jobs' incredibly inspiring Stanford address in 2005, John Stewart's insightful speech to the graduating class of William and Mary in 2004 and Steven Colbert's hilarious 2011 address at Northwestern, but automotive executives aren't strangers to honorary degrees. Former General Motors CEO Rick Wagoner spoke at Virginia Commonwealth University in 2011, and Chrysler CEO Sergio Marchionne recently gave the keynote at Walsh College's 100th Commencement Ceremony. The executive knows a thing or two about success and following one's beliefs to fulfillment.
"I constantly encourage my co-workers at Fiat and Chrysler to go beyond the cliche and the conventional to try new approaches and change perspective each and every day," Marchionne said. "I exhort them not to repeat the same things, the same approaches, and I remind them they are indeed free. The freedom I am talking about is something inside you. It is determined by how open minded you remain, how receptive you are to the new and to the different, to the infinite possibilities that present themselves even if you don't go looking for them or could never have imagined. Being free means that you have the strength not to be conditioned by what others want you to do or by what may seem to be the easiest choice."
Amen to that. You can check out the brief press release on the address below as well as a video of a few highlights from the speech.

China-market Jeep Grand Commander coming to U.S. as a Chrysler?

There's nothing like winding down the year with news to spin heads, eh? Allpar cites "sources" as suggesting the Chinese-market Jeep Grand Commander will come to the U.S. as a Chrysler. This Speculation with a capital "S" has several rationales. The late Sergio Marchionne said Chrysler will focus on utility and not sell cars, making it fit for a new three-row crossover. The road-focused Grand Commander couldn't live up to U.S. perceptions of Jeep values, which is why the lateral brand move. A new model would give the Pentastar a second nameplate alongside the Pacifica, since the 300 sedan dies come 2020. And a big Chrysler school runner would allow the near-immortal Dodge Journey to end its life with something approaching dignity. The Grand Commander, a stretched version of our Cherokee with three rows, uses a 2.0-liter turbocharged four-cylinder with 231 horsepower and 258 pound-feet of torque. The 192-inch long SUV is ten inches longer than the Cherokee, and 2.2 inches longer than the Grand Cherokee. Carmakers bring a host of not-for-U.S. metal over here, so this doesn't signal production intent, but sharp eyes caught the Grand Commander on Michigan streets in March. The white high-rider carried its Chinese badging, and was bereft of camo other than tape over the door handles. Allpar says a domestic version wouldn't be built in China, but either in the Belvidere, Ill. plant that builds the Cherokee, or in facilities in Windsor, Canada or Toluca, Mexico. Should these events come to pass, Chrysler would soon have four models: Pacifica, a production version of Portal concept, a crossover based on the Pacifica, and the rebranded Jeep. Ready for more? Allpar also says there are "rumors of a Chrysler-badged crossover version of [the Dodge] Charger." FCA leaving Chrysler and Dodge out of the FCA five-year roadmap earlier this year leaves a vacuum ripe for, shall we say, Chinese whispers. We're not saying all of this won't happen, but put these prognostications in one place and it starts to read like a wrinkle in time, it's all so fabulous. Remember, the last we heard about the Dodge Journey, it was going to become an Alfa Romeo-based performance crossover headed to dealerships next year. The best we can suggest for now is to stay tuned. Related Video: