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Ford and Chrysler reducing summer plant shutdowns

Most domestic automaker assembly plants traditionally take a couple of weeks off during the summer. The shutdowns give each plant time for much needed repairs and maintenance, and in some cases, help better align production with demand. Not this year, though, as demand for many models is outstripping what Ford, Chrysler and General Motors plants can produce.
Ford has announced that it will shorten its annual summer shutdown for most North American plants from two weeks to one. The shorter shutdown will increase the carmaker's annual North American production by 40,000 units on top of the 200,000 extra units that it was already planning to produce this year versus last. Automotive News reports that Ford produced 2.8 million vehicles on this continent in 2012, and that output this year has already increased 13 percent through April.
Chrysler, meanwhile, is also operating at full tilt and plans to run some plants through the summer with no shutdown at all. Those not getting a break include Jefferson North where the Jeep Grand Cherokee and Dodge Durango are assembled, Toledo North that will assemble the new Cherokee, and Conner Avenue, home of SRT Viper production. Other assembly plants will be down for a single week, while all of Chrysler's engine and transmission plants except one in Indiana will continue operating with no shutdown this summer.

Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History

Half of huge Stellantis engine plant's output will be EV motors by 2024

TREMERY, France — Stellantis said on Wednesday it will speed up the production of electric motors at its factory in Tremery (Moselle), long the world's largest diesel engine plant, to account for 50% of the facility's capacity by 2024. In 2021, diesel still accounted for 67% of production at this plant in northeastern France. But by 2024, diesel engines will make up only 30% of installed capacity. Gasoline engines, which are also used for hybrid electric vehicles, will make up 20% of capacity. Within the last decade, diesel accounted for more than 50% of new car sales in Europe, but the technology has fallen out of favour as the European Union has focused instead on zero-emission solutions for cars. Earlier on Wednesday, EU countries clinched deals on proposed laws to combat climate change, backing an effective ban on new fossil-fuel car sales from 2035 and a multibillion-euro fund to shield poorer citizens from CO2 costs. The shift to electric presents the auto industry with considerable challenges for jobs and training. An electric motor has a third of the parts of an internal combustion engine, requiring fewer parts and hours for production. The Tremery plant, which opened in 1979, has already shed jobs. The factory currently employs around 2,400 people and a nearby gearbox plant in Metz has 1,100 workers, compared to 3,000 and 1,400 respectively in 2019. Stellantis still makes diesel models like the new Citroen C4X. But others like the Peugeot 408 are switching to gasoline and hybrid models only.   Green Plants/Manufacturing Chrysler Electric