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Chrysler gets presidential in ads for 200 and 300

Many people are already tired of the candidates in the 2016 presidential race, but Chrysler's new spokesmen are two former Commanders-in-Chief that just about everyone can support – Martin Sheen and Bill Pullman. Sheen had Aaron Sorkin's writing to guarantee he always knew the right thing to say as President Josiah Bartlet on The West Wing, and Pullman fought an alien invasion from a fighter jet as president in Independence Day. Now, these former on-screen presidents help Chrysler sell the 300 and 200 in two new ads. American-est (above) lets Sheen go wild spouting meaningless patriotic aphorisms while slipping in references to the cars' features. Swerve (below) gets a little more directly political by joking about pandering to "nuts" on the fringe during the primary, but the actors still slide in a mention of the vehicles' safety tech. These spots might help Chrysler move a few more units of the 200 before the company impeaches the sedan from the lineup, and the automaker also promises more commercials with Sheen and Pullman in the coming months. We hope Pullman jokes about his fight against aliens in one of the future commercials. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. CHRYSLER PUTS ELECTION YEAR TWIST ON ITS NEW "PRESIDENTIAL" MARKETING CAMPAIGN FEATURING MARTIN SHEEN AND BILL PULLMAN Martin Sheen and Bill Pullman reprise presidential roles in series of television spots "Premium to the People" marketing campaign debuts just in time for President's Day Additional television spots in campaign series with Martin Sheen and Bill Pullman will be introduced in coming months Campaign's first two spots, "American-est" and "Swerve" feature both the Chrysler 200 and Chrysler 300 360-degree campaign to feature television, print, online, social and digital extensions February 15, 2016 , Auburn Hills, Mich. - The Chrysler brand is launching a new campaign, "Premium to the People," featuring actors Martin Sheen and Bill Pullman. The campaign will launch with two commercials – "American-est" and "Swerve" – both featuring the Chrysler 200 and Chrysler 300. A :60-second "American-est" will launch across online, in addition to the :30-second "Swerve" across both television and online, today, February 15 (President's Day). Additional television spots will roll out in the coming weeks and months. A :30-second version of "American-est" debuted across television on Sunday, February 14.

2020 Chrysler Voyager priced at $28,480

CarsDirect got eyes on early order guides for the 2020 Chrysler Voyager, revealing the minivan's MSRP in base L trim as $26,985 before a $1,495 destination charge, for a total of $28,480. The only other trim available to the public, the Voyager LX, rings up at $31,290. That means that not only will the Voyager L and LX replace the Pacifica L and LX trims, the Voyager will start out $250 cheaper than the 2019 Pacifica models before incentives. The Voyager LXi, reserved for fleet customers, charges $34,490, which is $500 less than the Pacifica Touring trim. The figures make the Voyager L $215 less expensive than the Kia Sedona, $3,205 less than the Honda Odyssey, and $4,430 less than the Toyota Sienna. The closest price competitor sits on the other side of the dealership, that being the Dodge Grand Caravan SE priced just $65 above the Voyager L. With Chrysler becoming the people-mover brand, many expect the Voyager to replace the hoary Grand Caravan, so buyers shouldn't need to suffer analysis paralysis for too long. We still aren't sure why Chrysler needed to create a new model to replace trim levels, but perhaps it was to break buyer perception that the Grand Caravan was the first and last stop for an inexpensive minivan. Transaction prices are so high on Pacificas — and frankly, the Pacifica looks so nice — that casual shoppers might have thought why bother investigating the Chrysler. Chrysler worked to keep things financially frugal on the Voyager by omitting splashier options from the menu. Infotainment begins and ends with the seven-inch Uconnect touchscreen, the larger 8.4-inch screen forbidden. Driver assistance tech will be limited to the cost-extra rear park assist, blind-spot monitoring, and rear cross traffic detection; items like adaptive cruise control and autonomous braking aren't offered. And only the fleet model gets ritzy treats like leatherette seats, second-row Stow 'n Go chairs, and remote start. The LX only goes so far as second-row quad seats and in-floor storage bins. Yet with the same sheetmetal and the same 287-horsepower Pentastar V6 and nine-speed transmission under the hood, only the black door handles and badging will give Voyager owners away, and they can always buy one in black to help the illusion along.

Mike Manley and Louis Camilleri appointments confirmed after shareholder votes

AMSTERDAM – Fiat Chrysler shareholders held a meeting yesterday to officially vote on the appointments of Mike Manley as CEO of FCA and Louis Camilleri as the CEO of Ferrari. Manley and Camilleri were announced as the replacements for Sergio Marchionne following the former chief's sudden death. At the same time, FCA announced that it would place John Elkann in the role of Chairman. A minute-long moment of silence was held at the start of the meeting in honor of Marchionne. According to reports, 99 percent of shareholder votes were in favor of Manley's appointment at FCA, and 98 percent were in favor of Camilleri taking the CEO role at Ferrari. Manley said at the shareholder's meeting that he will announce his organizational plans for the automaker by the end of September. "When we learned Sergio Marchionne could not return to work the board decided to appoint Mike Manley, who was the only candidate," Chairman John Elkann said. The chairman added the decision was based on succession plans the board was working on with Marchionne for his planned departure in 2019. Of Camilleri's direction at Ferrari, Elkann said, "Sergio Marchionne strengthened the foundations of Ferrari, now we can build on that for the future, which will be a bright future."Reuters contributed to this report.Related Video: Image Credit: Daniel Acker/Bloomberg via Getty Chrysler Fiat Sergio Marchionne FCA Mike Manley