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10 years later, a look back at U.S. auto industry’s near-death experience

The U.S. auto industry this month marks a grim and harrowing milestone: A decade ago, the entire industry was staring into the abyss of total collapse. By 2009, of course, the broader economy was teetering on the brink, with mortgage default rates and foreclosures spiraling and the real estate market in the tank. Both Lehman Brothers and Bear Stearns had collapsed, President George W. Bush had signed the Troubled Asset Relief Program, or TARP, infusing $700 billion of taxpayer money to stabilize Wall Street, and Insurer AIG, stung by huge losses on subprime mortgages, won a federal bailout. Virtually the entire decade had been particularly unkind to the Detroit Three automakers, which were over-reliant on gas-guzzling trucks and SUVs as gasoline prices crept toward the $4 mark, and whose labor costs — especially for health care and retiree pension obligations — were dragging them billions into the red. It was a dreadful, frightening time in Detroit, especially, with reports of plant closures and mass layoffs appearing with alarming regularity. Seeing the federal government's largess with Wall Street, General Motors and Chrysler both went calling for government assistance for themselves. (Ford managed to avoid following suit only by mortgaging all of its assets, including its very brand, years earlier in exchange for billions of dollars in loans.) Yet instead of giving them the "bridge loans" they sought, the incoming Obama administration instead pushed back against GM and Chrysler, eventually guiding them into bankruptcy protection, as the Detroit Free Press recalls in a multimedia story recounting the industry's tumultuous and perilous recent past. The piece uses images of the newspaper's front pages from those days, splashed with what former newsroom colleagues and I would often refer to as "Pearl Harbor font" headlines ("NO DEAL" read the Freep's Dec. 12, 2008, edition). There are also timelines, interactive graphics and snippets of video interviews with two insiders: freshman U.S. Rep. Haley Stevens of Michigan, who served as chief of staff for President Obama's auto task force; and U.S. Rep. Debbie Dingell, the wife of the late longtime U.S. Rep. and industry ally John Dingell, who was then an executive at GM.

Google-FCA deal is a coup for both sides

FCA made a savvy play this week to team with internet giant Google. It's not as sexy as partnering with Apple, but it's almost as good. This move positions FCA to expand its capabilities in the autonomous driving field, and connecting with Google could boost the automaker's image. FCA will provide Google with about 100 Chrysler Pacifica hybrid minivans specially developed for autonomous testing. Google will integrate its sensors and computers into the vehicles. They'll work together at a site in Southeast Michigan and test the prototypes on Google's private test track in California. It's looks like an equitable deal and a win for both sides. "This marks a watershed event for the auto industry on two major levels: contract manufacturing for high tech firms and allowing such firms a clear pathway into the brain of the car," Morgan Stanley researchers said in a note. Don't underestimate how big this is for Google. The deal more than doubles the size of the tech firm's fleet, and does so with the Pacifica, a potentially segment-defining entry. Currently, it's using Lexus vehicles and other modified prototypes as testers. Though FCA is the smallest of Detroit's carmakers, it's also viewed as nimble and willing to embrace change. The Jeep and Ram divisions are as strong as any brand in the industry, and the Hellcats and Viper reinforce FCA's enthusiast cred. Google doesn't need those things, but they're pretty cool associations, nonetheless. If Ferrari can try to position itself as a leather goods maker, Google can have a little octane in its system. While experts expect Google to eventually partner with other automakers or to license its technology (FCA chief Sergio Marchionne reportedly said the deal isn't exclusive), FCA is positioned to get a head start. IHS Automotive predicts there will be 10.5 million self-driving or driverless cars used around the world by 2030. General Motors, Mercedes, Tesla, Volvo, Ford, and others have launched or are planning to roll out their own versions of autonomous driving technology. For now, FCA goes from having no apparent autonomous plans to potentially being among the leaders, and Google secures a legitimate automotive partner. Like we said, it looks like a win-win. NEWS & ANALYSIS News: Sergio Marchionne is taking over the CEO job at Ferrari. Analysis: This is a consolidation of Marchionne's power over the famous Italian sports-car maker and racing team.

More Ram trucks recalled over tailgate issue

Almost a year ago Fiat Chrysler recalled roughly 1.6 million Ram trucks over an issue with the locking power tailgate. The actuator limiter tab for the power locking mechanism could fracture, which would permit the actuator's lock-rod control to move beyond its limits. That would pull the locking rods open, thereby allowing the tailgate to open at any time. The 2018 recall covered Ram 1500, 2500, and 3500 pickups from the 2015 to 2017 model years, with the five-foot-seven and six-foot-four beds and the power locking tailgate option. Trucks with eight-foot beds, and those with manual-locking tailgates, were excluded. The trucks with eight-foot beds have been added to the recall as of earlier this month, putting 410,351 more trucks in the pool. According to Consumer Reports, Ram redesigned the locking assembly on the other two shorter bed sizes for trucks built after August 2, 2017, which was the end of the 2017 model year. But the eight-foot long-bed trucks didn't get the redesigned part until April 2, 2018 for some reason, making all eight-foot-bed pickups from the 2015 model year to April 1, 2018 part of the recall equation. FCA says it's not aware of any accidents or injuries because of the issue. The company plans to notify owners on June 28. The paperwork filed with the National Highway Traffic Safety Administration doesn't advise owners to stop driving the trucks, but nor does it instruct owners on how to address the problem in the meantime. Sounds like bungee cords might be the go. The fix is estimated to take 30 minutes at the dealer and entails removing the tailgate cover and installing a stop block to prevent the locking actuator's pivot arm from traveling too far. FCA says it will reimburse owners for any other repairs made to address the problem. Meanwhile, owners can contact Fiat Chrysler Automobiles customer service at 800-853-1403, and refer to FCA's number for this recall, V44. The NHTSA campaign number is 19V-347. Last year's recall comes under FCA number U74, and NHTSA campaign number 18V-486. Ram's not alone on this field. The NHTSA continues to investigate the 2017 Ford Super Duty pickups for a similar issue.