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FCA applies to trademark 'My Freedom' for subscription service

Almost a year ago to the day, several outlets reported that Fiat Chrysler would trial three car-swapping programs in Boston focused on the Jeep brand. One program covered peer-to-peer Jeep rentals through Turo; another was a three-month subscription service through Avis that allowed Jeep owners to swap for Ram or Dodge vehicles; the third was called "Car Borrowing" and enabled Jeep owners to buy "Jeep Coins" to use on a one-day rental of other Fiat Chrysler products. It's possible FCA is taking last year's lessons to the next phase, CarBuzz having discovered the automaker applied to trademark the term "My Freedom" with the U.S. Patent and Trademark Office. The listed purpose of the mark would be "motor vehicle subscription services, namely, providing temporary use of motor vehicles to members for their personal use." Having begun its research using Jeep, it's not clear if a potential My Freedom subscription service would retain the 4x4 SUV focus or include other brands in the fold; with Jeep's martial origins, the brand has made ample use of the Freedom name over the years. There's also a link to new partner Groupe PSA, as the French automaker's mobility division and subscription service is dubbed Free2Move.   Related: Autoblog's guide to car subscription services   FCA made no comment on the filing, but an analyst at AutoForecast Solutions told The Detroit News that the submission "prepares (FCA) for the future," as. "The idea that autonomy would prevent the need for your own vehicle leads perfectly into subscriptions." U.S. brands haven't cracked the subscription nut yet, even with their premium offerings. Ford bought subscription startup Canvas in 2016, then sold it last year to the car-rental app Fair. GM launch Book by Cadillac in 2016, and shut it down for retooling in 2018 before a re-launch scheduled to happen sometime this year. If nothing else, an FCA subscription program with access to the top-end product could give other-brand luxury owners an easy way to pay attention to Maserati and Alfa Romeo. That would be good for everyone. Related Video:    

Watch as U.S. auto industry springs back to life after lockdown

WARREN, Michigan — The Detroit Three automakers and their suppliers began restarting assembly lines on Monday after a two-month coronavirus lockdown in a slow revival of a sector that employs nearly 1 million people in the United States. On a chilly and damp Monday morning, hundreds of workers at Fiat Chrysler Automobile's (FCA) truck plant in Warren, Michigan, began lining up before 4 a.m. to start the 5 a.m. shift. Signs overhead read: "Let's restart." "I'm a little nervous," said Larry Smith, 53, of New Baltimore, who works on wheel alignment away from the assembly line. "They made all the precautions (and) they've done everything they can to prepare us ... I'm trusting in God." Detroit automakers on Monday said there were no issues with absenteeism as the plants opened. FCA reopened four U.S. assembly plants on Monday, including Warren Truck, on a single shift, as well as four parts plants. The reopening of car plants will be a closely watched test of whether workers across a range of U.S. industries can return to factories in large numbers without a resurgence of infections. General Motors Co, Ford Motor Co and FCA have all been preparing for weeks to reopen their North American factories in a push to restart work in an industry that accounts for about 6% of U.S. economic activity. Investors welcomed the gradual restart, sending GM's shares up more than 9% on Monday. FCA shares rose 7.3%, while Ford's were up 6.7%. Auto companies have redesigned assembly lines and retrained workers in an effort to avoid coronavirus outbreaks that could derail production again. Workers entering factories on Monday were checked by temperature monitors. Face masks or shields are standard protective equipment. Jobs such as installing seat belts that used to require two or more workers to get close together inside a vehicle have been redesigned to keep people a safe distance apart. Plastic screens have been installed along assembly lines to separate workers leaning in to the engine compartments of vehicles. Break areas have been reconfigured to keep workers six feet apart. The Detroit automakers have collaborated with each other and with the United Auto Workers to develop common coronavirus safety practices. Other automakers in the United States are adopting similar safety measures.

Ram trucks lead 2021 J.D. Power Initial Quality Study

For the first time ever, Ram leads in J.D. Power's annual Initial Quality Study with a score of 128 PP100, or problems experienced per 100 vehicles in the first 90 days of ownership. Ram was in third place in last year's rankings. Coming in second place is Dodge (139 PP100), a sister division to Ram under the Stellantis umbrella, followed by Lexus (144 PP100), this year's highest-ranked premium automaker, in third. These findings reinforce an overall trend over the last few decades where mass-market brands have outperformed premium brands that tend to introduce bleeding-edge technologies that can confuse owners or fail to work entirely. Genesis (148 PP100) is the only other premium automaker to perform better than average. At the bottom of the official rankings is Chrysler (251 PP100), which seems to make little sense considering most of its technologies are shared with Dodge and many with Ram until you consider that Chrysler only offers two platforms and one of them is the Pacifica/Voyager minivan twins that are unique to the brand. The next worst are Audi (240 PP100) and Volkswagen (213 PP100). Tesla would fall in between VW and Audi with its score of 231PP100, but because the electric car manufacturer doesn't provide access to J.D. Power in every state, it's not officially included. Interestingly, J.D. Power said on a followup call that the problems that Tesla owners report most often are more traditional issues, such as panel fitment, interior noises or paint problems instead of problems with the car's electronics. According to J.D. Power, the industry averaged a score of 162 PP100. That is four points higher than the overall score in 2020, and 20 of 32 brands improved their quality scores over the last year. That's a two percent increase in quality in 2021, which is good but slightly lower than the average rate of improvement over the last decade. On a car-by-car basis, the Nissan Maxima leads the overall field with a score of 85 PP100. Issues with infotainment systems — and in particular problems pairing smartphones with in-car technologies — continue to be the top-reported problems. Headaches connecting Apple CarPlay and Android Auto dominate the complaints. "Owners want wireless connectivity, and the industry has responded," according to Dave Sargent, vice president of automotive quality at J.D. Power. "However, this has created a bigger technical challenge for both automakers and tech companies.