2007 Chrysler Pt Cruiser on 2040-cars

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Detroit and Silicon Valley: When cultures collide

Culture is a subject that rarely, if never, gets discussed when traditional auto companies buy — or hugely invest — in Silicon Valley-based companies. The conversation surrounding the investments is usually about how the tech looks appealing and how it's an appropriate step to move the automakers toward autonomy. Culture — the way things are done, the expectations, and the approaches — is something that is overlooked only at one's peril. The potential cultural gap is almost always evident in the obligatory photos of the participants in these deals, with is essentially a photo op of auto execs with their Silicon Valley counterparts. The former — rocking jeans and no ties — look like parochial school kids playing hooky. Don't worry: The regimental outfits will be back in place once they get back in the Eastern time zone. Consider what happened back in 1998 when Daimler bought Chrysler. First of all, there was a denial in Detroit that it happened. It was positioned as a "merger of equals." Which it wasn't. In any corporate situation, when one has more than 50 percent of the business, it owns the whole thing. And the German company was in the proverbial driver's seat. People who were around Auburn Hills back then kept their heads down and their German Made Simple books at hand. Things did not go well. Daimler had had enough by 2007, when it offloaded Chrysler to Cerberus Capital Management — which brought ex-Home Depot CEO Bob Nardelli into the picture, which is a story onto itself. But when you think about the Daimler-Chrysler situation, realize that these were two car companies (at least the Mercedes part of the Daimler organization), so they had that in common, and the language of engineers is something of an Esperanto based on math, so there was that, too. Yet it simply didn't work. It doesn't take too many viewings of HBO's Silicon Valley to know that the business people in that part of the world are far more aggressive than people who ordinarily head and control car companies in Detroit. About 20 years ago, a book came out about the founder of Oracle titled The Difference Between God and Larry Ellison* - and the asterisk on the book jacket leads to: God Doesn't Think He's Larry Ellison. It would be hard to imagine a book about a Detroit executive, even a book that had the decided bias that the tome about Ellison evinces, that would be quite so searing. Sure, there are egos. But they are still perceived to be, overall, "nice" people.

FCA names Mike Manley head of Ram brand

Sergio Marchionne seems to revel in shifting the numerous portfolios of the senior executives who work under him. Case in point: the latest round of hat-swapping announced by Fiat Chrysler Automobiles. Several appointments have been made at the top levels of the group, chief among them a new head of the Ram truck brand. That role will now fall to Mike Manley, who will also retain his responsibilities for the Jeep brand and as COO for the Asia-Pacific region. With his hands busy enough as it is, we'd imagine that much of the day-to-day will fall to Robert Hegbloom. He had Manley's new job until now – but will still remain head of the Ram brand for North America, where the bulk of its business is conducted. Along with the shift in leadership for the Ram brand, FCA also named Reid Bigland as head of fleet operations for North America. Bigland is also responsible for sales in the same region, and for the Alfa Romeo brand here as well. The company also named Tim Kuniskis to the Group Executive Council, charged with overseeing all the passenger-car brands in North America – including Dodge, Chrysler, and Fiat. While it was at it, FCA also named Al Gardner as head of network development for North America, and Jason Stoicevich as Bigland's deputy for US fleet and small-business sales. All these appointments take effect immediately. FCA US ANNOUNCES LEADERSHIP CHANGES October 5, 2015 , Auburn Hills, Mich. - FCA US today announced several leadership team moves in support of changes at the Fiat Chrysler Automobiles N.V. (FCA) Group Executive Council (GEC) level. The moves were made to ensure proper representation of all of FCA's major brands on the GEC, the highest management level decision making body within the FCA organization. Earlier today, the following moves were announced at the GEC level. - Mike Manley is appointed Head of Ram Brand. Manley will retain his current GEC responsibilities as APAC Chief Operating Officer and Head of Jeep Brand. - Reid Bigland is appointed Head of NAFTA Fleet. Bigland will continue his current GEC responsibility for NAFTA Sales & Alfa Romeo. - Timothy Kuniskis becomes a member of the GEC and assumes responsibility for NAFTA Passenger Car Brands, consisting of Dodge and SRT, Chrysler and FIAT. In addition, the following appointments were made to the North American leadership team. - Robert Hegbloom continues as Head of Ram Brand for North America, now reporting to Manley.

Junkyard Gem: 2001 Chrysler Voyager

When a car brand gets the axe from its owners, it's not as easy as flipping a switch. Sometimes models of that brand still sell enough to be worth carrying on under the original name. That was the difficulty presented by the deletion of the Plymouth marque by Chrysler after the 2001 model year; sales of the Plymouth Neon could continue here (for a few more years) with Dodge badges, as had been the case all along, but what about the still-popular Plymouth Voyager minivan? As the most proletarian of the Town & Country/Caravan/Voyager minivan triumvirate, the Voyager name had been on Plymouth minivans since 1984 and on full-sized Plymouth siblings of the Dodge Tradesman/Sportsman since 1974. So, when an updated Chrysler minivan arrived for the 2001 model year, the Voyager name lived on — briefly — as the lowest trim level of Chrysler-badged minivans. Here's one of those rare machines, found in a Denver boneyard recently. For the 2001 through 2003 model years, the Dodge Caravan lived in the middle of the Chrysler Corporation minivan prestige pyramid, flanked by the Chrysler Voyager below and the Chrysler Town & Country above.  In the European market, of course, Chrysler Voyagers (and Chrysler Neons) were sold for decades. Trivia fans might also recall the Lancia Voyager and Chrysler Grand Caravan, both available for a while in the European market. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In fact, the idea of a Lancia Voyager seems sufficiently amusing that we should watch a Dutch-language advertisement for it right now. This is the pushrod 3.3-liter V6 engine, originally developed as a more powerful alternative to the Mitsubishi V6s that went into so many Chrysler vehicles during the 1980s and 1990s. This one was rated at a respectable 180 horsepower. You could get a manual transmission in US-market Voyagers and Caravans through the 1995 model year, but the days of three-pedal Chrysler minivans were long gone for American car shoppers by the dawn of our current century. So, it's a gem from a historical standpoint but not exactly the sort of vehicle that inspires the howls of outrage from enthusiasts over, say, a discarded Lotus Esprit or Jensen Interceptor. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.