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Chrysler releases Born Maker ad campaign for 2015 200 [w/video]

"The 200 sets the benchmark, for us, on how we plan to develop cars going forward." - Marissa Hunter
Is the 2015 Chrysler 200 the most important new product for Fiat Chrysler Automobiles? While it is certainly debatable, we'd be strongly inclined to say "yes." As the first competent midsize sedan that Chrysler has released in the better part of two decades, the new 200 is absolutely crucial to achieving the brand's goal of becoming FCA's "mainstream" manufacturer.

Fiat Chrysler halts European production as coronavirus hits demand

MILAN — Fiat Chrysler Automobiles (FCA) is halting production for two weeks at most of its European plants to help protect staff against the coronavirus pandemic and adjust to a slump in demand, the Italian-American carmaker said on Monday. Italy has been the European country worst hit by the crisis and the first to enforce a nationwide lockdown, which has now been replicated by Spain and, to a lesser extent, by France as the virus sweeps through the continent. With all non essential services closed, including car dealers, and people forced home except for strict working needs, many forecast a heavy fall in car sales in March. FCA — which according to analyst estimates produces around 25% of its vehicles in Europe — said the suspensions through March 27 would allow it "to effectively respond to the interruption in market demand by ensuring the optimization of supply." Ferrari, meanwhile, said it closed its two plants until March 27. Ferrari said it had so far ensured production continuity, and it already implemented all the health measures decided by the Italian government at the two sites, in hometown Maranello and in Modena. But it was "now experiencing the first serious supply chain issues, which no longer allow for continued production." Marco Opipari, an analyst at Fidentiis, said a few weeks of closures was not a big problem in an over-supplied European auto industry and lost production could be recovered later on. "The real problem is on the demand side, people are not buying cars now, and sales volumes are expected to be very bad in March, with a real impact on automakers' earnings," he said. FCA said in a statement that production for its FCA Italy and luxury Maserati units would stop for two weeks, extending a temporary closure period already planned for some Italian facilities. Affected plants are Melfi, Pomigliano, Cassino, Mirafiori, Grugliasco and Modena in Italy, Kragujevac in Serbia and Tychy in Poland. The FIOM union said FCA's decision was "necessary". The carmaker said the freeze would help it to resume activity promptly once market conditions allow it. "The group is working with its supply base and business partners to be ready to enable our manufacturing operations to deliver previously planned total levels of production despite the suspension when market demand returns," it said.

You can own Don Draper's 1964 Imperial Crown Convertible

In AMC's Mad Men Jon Hamm's character may have been a jerk, but Don Draper's 1964 Imperial Crown Convertible is fantastic. One of just 922 droptop Imperials built for 1964, Draper's land yacht is up for auction as part of a broader sale of Mad Men props. Alongside stuff like Roger Sterling's Ray-Bans or Draper's copy of Dante Alighieri's Inferno, the big Imperial is the undisputed star of the show. According to the auction page, fewer than 200 exist today, meaning that even without its Hollywood provenance, this is an exceedingly rare vehicle. Under hood, there's a 413-cubic-inch V8 wedge mated up to a push-button, three-speed TorqueFlite automatic transmission. Typical of a big, 1960s luxury vehicle, the Imperial gets power steering, power brakes, and power windows. Even the roof is electric. Cosmetically, the auction site claims Draper's convertible was repainted once, 20 years ago, going from a "drab" Roman Dark Red to today's California Red. In the interior, the only change are new carpets. This isn't the first time Draper's Imperial has crossed the auction block. It sold at a Palm Springs auction in February 2015 for just $23,625, before a St. Louis dealership listed it on eBay for $39,900 less than a month later. That online listing has long since disappeared, so there's no telling if it actually sold or not before being listed as part of this latest auction. Regardless, with fewer than 1,000 made, fewer than 200 in existence, a credit on a critically acclaimed TV show, and a history of reasonable sale prices, this is one big, 1960s land yacht worth considering. The auction starts on June 1 and runs through June 15. Related Video: