1975 Chrysler Newport Custom Sedan 4-door 6.6l on 2040-cars

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Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

2015 Chrysler 200 caught looking good after leaking out

We can't yet share all the details on the 2015 Chrysler 200 sedan, but we can direct your attention to the image above, which was published by the boys at Jalopnik after Chrysler reportedly let it out by accident. As you can see, the new 200 will be a nicely styled piece of machinery.
According to leaked documentation, the 2015 Chrysler 200 will come with the buyer's choice of a 2.4-liter Tiger Shark four-cylinder engine with 184 horsepower and 173 pound-feet of torque or a 3.6-liter Pentastar V6 boasting 295 horses and 262 lb-ft. Those ponies will be routed through a nine-speed automatic with a rotary gear selector, sending power to the front wheels. Alternatively, a high-tech all-wheel-drive system will be available that can electronically disconnect the rear axle, saving fuel.
Speaking of fuel efficiency, the 2015 200 will be able to achieve up to 35 miles per gallon on the highway, which is an impressive figure for this class. An on-sale date has yet to be announced, but the next 200 will start at $21,700 (plus $995 for destination) when it does finally hit dealerships.

Fiat Chrysler Automobiles: The next five years

Unless you've been living under a rock for the past 24 hours, you've no doubt read about all of the big future product news coming out of Fiat Chrysler Automobiles today. We had individual brand reports from Chrysler, Dodge, Jeep, Ram, Alfa Romeo, Fiat, Maserati and even Ferrari, but in the interest of simplifying and summarizing, we're going to list out the hard facts once more. Of course, with all of this still off in the future, there's still the possibility that a few changes will be made. But as of what we know right now, here's what's coming, and what's going away.
Chrysler
2014: Refreshed 300/300C, debuting at Los Angeles Auto Show