1971 Chrysler Newport Base Hardtop 4-door 6.3l on 2040-cars

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Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History

FCA goes natural with CNG fleet

FCA Transport, the fleet of tractor trailers owned by FCA US that hauls parts from suppliers and to assembly plants, is going green. By converting its 179 trucks from diesel to compressed natural gas, CO2 emissions will drop by 16,000 tons per year based on the cumulative 16 million miles the fleet covers annually. That is roughly equivalent to the yearly energy use of 1,500 homes, the same as not burning more than 17 million pounds of coal. FCA says rolling out the largest CNG-powered truck fleet in Michigan took two years to execute and a $40-million investment, including $5 million to build the largest private CNG station on the continent. It also required the assistance of Cummins, Allison Transmission, and Agility Fuel Systems. There is an upside for FCA Transport in all of this: the company estimates fuel savings of 35 percent from not having to buy 2.6 million gallons of diesel every year. It's probably no coincidence that this announcement comes as world leaders tackle the same problems at the Paris Climate Change Conference. The press release below has more. FCA US Launches Largest Private Fleet of Natural Gas-Powered Semitrucks in the State of Michigan- Company announces $40 million investment in Detroit to convert 179 parts-hauling trucks to compressed natural gas (CNG)- Investment includes facility and infrastructure upgrades and the installation of the largest private CNG fueling station in North America- Fleet's transition to CNG will reduce CO2 emissions by more than 16,000 tons per yearDecember 4, 2015 , Detroit - FCA US LLC announced today that it has invested $40 million in FCA Transport, the FCA US-owned truck fleet, to convert its 179 Detroit-based parts-haulers to run on compressed natural gas (CNG) rather than traditional diesel. The move gives FCA the largest private fleet of CNG-powered heavy-duty vehicles in the state of Michigan."Our transition to CNG reflects the way FCA US attempts to balance our search for profitability with social responsibility and community development, including environmental stewardship," said Steve Beahm, Senior Vice President – Supply Chain Management, FCA – North America. "This project was a win-win-win – it offered a solid business case, clear environmental benefits and an opportunity to invest in our Detroit facility and workforce."FCA Transport, built in 1965, is located on Lynch Road in Detroit, just across from the Detroit City Airport.

2021 Chrysler Pacifica gets fresh face and brings back all-wheel drive

The rumors were true, the 2021 Chrysler Pacifica has brought back all-wheel drive as an option after it disappeared from Chrysler minivans in 2004. Not only that, buyers don't have to choose between having more traction or more cargo flexibility, as both features can coexist on one van. And to herald the changes, Chrysler has also updated the styling, features and trim line. Of course the all-wheel drive is the biggest change, and according to Chrysler representatives we talked to, it was something that was planned for since the launch of this generation of Pacifica. When the platform was developed, they wanted to make sure that if demand called for bringing it back (and it did, more on that later), that it wouldn't be difficult to implement, and that the fold-into-the-floor Stow 'N' Go second-row seats would still fit. Some changes were necessary, such as rerouting the exhaust and tweaking the design of the gas tank, which retains the same volume as a front-drive van. The all-wheel-drive system itself is capable of routing power completely to the rear if necessary, and the driveshaft and power takeoff unit can disengage for fuel savings. It's controlled entirely automatically, taking into account the severity of driver steering and throttle inputs, outside temperature, use of windshield wipers and detection of wheel slip. Besides the extra drive wheels, the 2021 Pacifica gets a reworked nose and hatch. The fascia is much more aggressive with its taller, frowning main grille. The headlights have new LED running light designs. Around at the back, the taillights are new full-width units. The interior has more subtle but still noteworthy changes. All Pacificas now have a 10.1-inch infotainment display as standard, and they're the first FCA products to use the Uconnect 5 operating system. The system brings several upgrades including full Amazon Alexa integration, wireless Apple CarPlay and Android Auto, multiple driver profiles, and more, which you can read about here. Pacificas are also available with a new center console that offers more covered storage space, but also gives the front seats a more cosseted feel like in a car or a crossover. They all differ on overall length toward the back and what kind of arm support they provide. Chrysler also offers something called the FamCam, which gives the driver and front passenger the ability to keep an eye on the kids with cameras controlled from the touchscreen.