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U.S. auto sales in April expected to drop despite big discounts

DETROIT — U.S. auto sales in April likely fell nearly 8 percent from the same month in 2017 despite big discounts for consumers, industry consultants J.D. Power and LMC Automotive said on Thursday. For much of the past two years, the discounts offered by automakers have remained at levels that industry analysts say are unsustainable and unhealthy in the long term. April U.S. new vehicle sales will likely be about 1.31 million units, down from 1.42 million units a year earlier, the consultancies said. The forecast was based on the first 17 selling days of April. Automakers, including Ford and Fiat Chrysler Automobiles, will release April U.S. sales results on May 1. Earlier this month, No. 1 U.S. automaker General Motors said it will stop reporting monthly U.S. sales because the 30-day snapshot does not accurately reflect the market. GM will instead issue quarterly sales reports. U.S. new vehicle sales fell 2 percent in 2017 to 17.23 million units after hitting a record high in 2016. Sales are expected to drop further in 2018 as interest rates rise and more late-model used cars return to dealer lots to compete with new ones. LMC expects full-year 2018 U.S. new vehicle sales to come in at around 17 million units. "Uncertainty and unfavorable factors appear to be mounting for autos, including a volatile stock market, rising interest rates, rising oil prices and potential trade roadblocks," Jeff Schuster, LMC's head of global vehicle forecasts, said in a statement. The seasonally adjusted annualized rate of sales for April will be 16.6 million vehicles, down more than 2 percent from 17 million units in April 2017, the consultancies said. Retail sales to consumers, excluding lower-margin fleet sales to rental agencies, businesses and government, were set to decline about 9 percent in April. The level of consumer discounts, which can erode profit margins and undercut resale values, "remains the larger concern," the consultancies said. The average discount was $3,698, up $187 from April 2017. Discounts on trucks and SUVs were up $426, but down $226 on passenger cars. Reporting by Nick CareyRelated Video: Image Credit: Reuters Earnings/Financials Chrysler Ford GM JD Power

Historic race cars highlight the RM Sotheby's 2023 Le Mans sale

Auction house RM Sotheby's is celebrating 100 years of the 24 Hours of Le Mans by organizing a big sale on the day before the race. The cars scheduled to cross the auction block have all spent time on the track, and the catalog shows how racers have evolved since the 1930s. Browsing through RM's auction catalog is like taking a five-minute course in the history of racing. The oldest car is a 1932 Aston Martin Le Mans 'LM8' that's had a remarkable life. It was developed and built for competition and entered in the 1932 24 Hours of Le Mans by the Aston Martin factory team, where it finished seventh. It was ultimately sold to a private owner but it survived, which shouldn't be taken for granted: teams often destroyed obsolete race cars, and the list of special vehicles that didn't survive World War II is longer than you'd think. Paul Sykes bought the car in 1955 and used it as his daily driver. Imagine walking out of a shop in a British village in the 1960s and finding a 1932 race car parked next to your Mini. Sykes ultimately bought another daily driver, but he kept the Aston Martin for a total of 55 years. The second-oldest car is a 1936 Delahaye 135 S with a body by coach builder Pourtout. RM notes that this is one of the most significant pre-war competition Delahaye models and adds that it finished second in the 1938 edition of the 24 Hours of Le Mans. It continued racing until 1956 and then spent several decades hidden in storage. It was fully restored in 2005, and it's now eligible to compete in historic races such as the Mille Miglia and the Le Mans Classic. Restoring it was easier said than done: the car was rebodied twice before being tucked away. None of the cars crossing the block were built in the 1940s, so we skip ahead to the 1950s with a 1954 OSCA MT4 by Morelli. It's one of 72 built, according to RM, and only 19 of those were fitted with the twin-cam, 1.5-liter 2AD engine. It raced at Le Mans in 1954 but ended up disqualified following an accident. Another highlight from the 1950s is a 1958 Lister-Jaguar 'Knobbly' finished in yellow and green. We said that all of the cars crossing the block have spent time on the track, but that doesn't mean they were built to race. The 1963 Ferrari 250 GTE 2+2 Series III is a street-legal model, yet it's included in the auction because it was used as a safety car during the 1963 edition of the race.

Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.