1993 Chrysler 5th Ave on 2040-cars

Auto blog

Dodge not being dropped by Chrysler, CEO reaffirms

Dodge isn't going anywhere. Despite some rumor and speculation over the future of the crosshair grille and the cars that wear it, Dodge brand boss, Tim Kuniskis, sat down with TheDetroitBureau.com, explaining that the marque isn't going anywhere. His sentiments echo those of SRT boss Ralph Gilles, who told a group of enthusiasts in July that "Dodge is here to stay!"
Dodge's death won't be "a part of a master plan to consolidate brands," Kuniskis told TheDetroitBureau.com. Instead, the brand, which is ultimately under the command of Fiat/Chrysler CEO, Sergio Marchionne, will likely ditch some of its badge-engineered models, like the Dodge Grand Caravan. A more focused Dodge, which was something Gilles has already hinted at, will likely see it exploring areas of the market that haven't been exploited by other Chrysler brands.
Kuniskis, not surprisingly, wasn't willing to delve into any detailed product plans, telling TDB that the size of the brand's lineup "remains to be seen." Regardless of how big the brand actually ends up being (it is presently Chrysler's volume brand - and not by a little), hopefully the statements from Kuniskiss can put the rumors of a Dodge closure to bed.

Junkyard Gem: 1976 Chrysler New Yorker Brougham Hardtop Coupe

Even after OPEC served notice that cheap oil would no longer be a given and notorious eco-fanatic Richard Nixon decreed a national 55 mph speed limit, plenty of Americans continued to buy enormous coupes equipped with big-displacement V8 engines and cubic yards of cushy upholstery as the early Malaise Era ground on during the middle 1970s. In 1976, Ford offered the Lincoln Continental Mark IV, the Mercury Marquis Brougham, and the Thunderbird. The General had too many such cars to list here, including the Buick Electra and Olds 98 Regency Coupe. Chrysler was right there in the battle for Broughamic supremacy that year, with the New Yorker Brougham at the very top of the company's prestige ziggurat. Here's a raggedy-but-still-opulent New Yorker Brougham Coupe, found in a Denver car graveyard during the winter. Just look at that spacious Whorehouse Red™ interior and its pillow-topped Corinthian Leather split-bench power seats! I admire this luxury so much that my band in the late 1980s recorded a hymn to the Chrysler New Yorker. This car appears to have the $598 (about $2,750 in 2020 dollars) St. Regis option group, which included a "boar-grain" padded vinyl roof and opera windows. A few years later, Dodge offered a full-sized model called the St. Regis. The New Yorker Brougham was the most expensive model offered by Chrysler in 1976 (the Imperial went on hiatus for the 1976 through 1980 model years, only to return as a much more modest car). The buyer of this car got rung up for at least $7,269 (about $33,520 after inflation).  Curb weight wasn't quite as high as this car's imposing bulk might suggest: 4,752 pounds. That's a bit less than a new Dodge Durango today. A junkyard shopper scored the engine, which would have been a 440-cubic-inch (7.2-liter) V8 rated at a startlingly low 205 horsepower and all the torque in the world (actually, 320 lb-ft). Numbers like that prove that we now live in the Golden Age of Car Engines; even the base V6 in the current Charger makes 292 horsepower out of half the displacement of the 440. Even in a car this swanky, any kind of an audio system cost extra (contrast that to 2020, when even the humblest econoboxes have standard-equipment Bluetooth-ready rigs with many speakers). A plain old single-speaker AM radio cost $99 ($457), while the top-of-the-line AM/FM/8-track set '76 New Yorker buyers back $375 ($1,730). This is the AM/FM stereo radio, which cost $197 ($908). Not legal for sale in California.

Dodge Grand Caravan reportedly will cease production in 2020

The Dodge Grand Caravan looks like it may finally be reaching its demise next year. A report from Automotive News Canada says the old Dodge minivan will cease production in May 2020. The report cites AutoForecast Solutions as the source of its news. FCA confirmed to us that the van will be going away eventually, but the company is not ready to put an official end date on it yet. For the time being, it looks like the Grand Caravan’s long run will eventually grind to a halt in Windsor, Ontario, the vanÂ’s only production site. With the introduction of the Chrysler Voyager as the budget minivan option from Chrysler, FCA may think it no longer has any use for the outdated Dodge. The Grand Caravan has a starting price of $28,535, whereas the new Voyager is priced from $28,480. ThatÂ’s an almost identical starting point, but we still donÂ’t know what kind of incentives FCA will offer for the Voyager. There are typically big cuts for the Grand Caravan, which have pushed recent average transaction prices down to $24,972. We imagine itÂ’ll be much more difficult for FCA to offer discounts of that magnitude to Voyager shoppers. Still, AutoForecast Solutions told Automotive News it believes FCA will transition folks away from the Grand Caravan. “For the 2020 model year, theyÂ’ll likely run to fleet and then get the consumers to buy the new Voyager,” says Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions. Eliminating the Grand Caravan would be a strong bet on ChryslerÂ’s strategy of splitting the Pacifica into two different model lines. Nearly every month, FCA sells more Grand Caravans than Pacificas. The Pacifica is the far superior minivan to own, but you canÂ’t argue with a cheap price. Once the Grand Caravan is gone, budget minivan buyers will have no choice but to buy a Voyager if they want the cheapest new option out there. Entries from the few other manufacturers that produce minivans are all going to be more expensive than the Voyager. The 2020 Pacifica and Voyager team are slated to reach dealers later this year, but it wonÂ’t be until next year that weÂ’re able to fully take stock of how this plays out for FCA.