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Fiat Chrysler, GM are trying 7-year 0% loans, online buying to lift plunging sales

With auto showrooms shut during the coronavirus pandemic, Fiat Chrysler and General Motors moved to reboot demand with seven-year, no-interest loans and programs allowing customers to buy vehicles online. Fiat Chrysler Automobiles' new "Drive Forward" marketing program includes online shopping tools that will for the first time allow U.S. customers to complete the purchase of a vehicle through an FCA dealer without setting foot in a dealership, a company spokesman said. The move toward online sales and home delivery breaks with a long U.S. auto sector tradition of manufacturers giving franchised dealers control of sales to consumers. Dealers have fought Tesla 's efforts to sell vehicles directly to consumers through its website. GM and Fiat Chrysler's promotions of extended, no-interest loans — made less costly by the Federal Reserve's recent interest rate cuts — echo the "Keep America Rolling" sales push GM launched to jump start a paralyzed consumer market after the Sept. 11, 2001, attacks. But the pandemic has been pulling auto retailing into the digital age, with dealerships shuttered across the country and sales likely to take a further beating in April as social distancing guidelines remain in place.   Related: Auto sales drop in March as coronavirus hits demand, output   FCA shares were down 4.9% to $6.84 in afternoon trading in New York after the company posted a 10% drop in first-quarter U.S. auto sales, as the pandemic hurt demand and halted production from mid-March. The company, however, did not break out sales by month. General Motors reported its first-quarter sales fell 7% because of significant declines in March, and said customers can use its existing "Shop.Click.Drive." program to find, purchase and arrange for home delivery of a vehicle. A GM spokeswoman said across the Chevrolet, Buick, GMC and Cadillac brands the automaker has seen two to four times greater online site visits and sales leads than before the pandemic. Hyundai said earlier that its U.S. sales fell 43% in March due to the pandemic. "It goes without saying that the entire world is facing a tremendous challenge that is having a significant impact on business and our normal way of life," Randy Parker, vice president for sales at Hyundai Motor America, said in a statement. Toyota said its sales were down nearly 37% in March and 8.8% for the quarter. Nissan reported a 27% drop in first-quarter sales.

Detroit 3 and UAW set for showdown over tiered wages

This week, thousands of United Auto Workers will converge on Cobo Center in Detroit for the Special Convention on Collective Bargaining, an every-four-year event that lets members tell UAW leaders what the negotiating priorities should be during contract negotiations. This is where a lot of sand and a lot of lines start coming together in preparation for contract negotiations between the UAW and the Detroit 3 automakers, which will happen later this year. Number one on the UAW agenda is the end of the two-tier wage system created in 2007 to help the automakers get through bankruptcy; veteran workers are paid the Tier 1 rate of around $29.00 per hour, new hires are paid the Tier 2 rate of between $15 and $20 and get about half the benefits of Tier 1. Tier 2 hiring has been an undoubted success for the automakers, allowing them to keep factories in the US and hire more workers. By agreement, it is capped at a certain percentage of each automaker's workforce, and while the union's ultimate position is to get rid of the dual-scale system entirely; one leader said Ford could easily afford the $335 million it would take to convert all its workers to Tier 1 out of its $6.9 billion in 2014 North American profit, and General Motors could do the same out of the $5 billion it is handing to investors through the (admittedly forced) share buyback. Other delegates say that at the very least they'd be happy with enforcement of the current caps in the new contract. The automakers, conversely, would welcome expansion of the Tier 2 ranks. Including benefits, import automakers pay workers "in the high $40 range" per hour, according to an analyst, while Ford and GM pay about $59 in wages and benefits per hour. More Tier 2 workers on the rolls would let those two companies get labor cost parity with the competition. Fiat-Chrysler pays wages closer to the imports because of special exceptions in its UAW contract that allow unlimited Tier 2 hiring; those exceptions will end on September 14 and bring FCA into line with the other domestics, unless the new contract maintains them. FCA CEO Sergio Marchionne is opposed to the two-tier system, having called it "almost offensive." One analyst says the UAW might win a sizable pay raise for Tier 2 and a small increase for Tier 1, but the keystone issue will be how the hiring matrix can help the automakers keep overall wages in line with the imports.

Chrysler 300C gets Sport Appearance Package option

In 2017, Chrysler added the option of a Sport Appearance Package to the sporty trim level of the 300 sedan, the 300S. The package added trim pieces from the hot-blooded 300 SRT sedan that we don't get in the U.S., namely the front fascia with LED foglights and SRT-style side skirts. Mopar Insiders reports that as of this month, the same upgrade is available on the top-level 300C trim as the Performance Appearance Package. Whereas the Sport Appearance Package on the V6-powered S model costs $1,795; the 300C's Performance Appearance Package is said to cost $695. We're sure Chrysler knows this isn't the performance upgrade that U.S. 300 buyers want. For reasons best known inside Chrysler, only Australia, New Zealand, and the Middle East get the 300 SRT and its 6.4-liter V8 with 469 horsepower and 469 pound-feet of torque, limited-slip differential, Bilstein dampers, and Brembo brakes. It's possible the absence of the 300 SRT here is because Chrysler wants North American audiences to see Dodge as the performance brand. At this point, however, anyone intending to buy a 300 should be happy the four-door is still on sale. The model is eight years old and hasn't been the subject of anything close to hard news since last September. That's when Automotive News Canada said the car would die in 2020 to make room for the six-passenger Portal concept. The last hard nugget before that was in 2016, when the late Sergio Marchionne told Reuters the 300 could go front-wheel drive on the Pacifica platform — a fate arguably worse than killing the car. Now all we have is rumor and speculation, such as when Road & Track writes a "major refresh [is] ... supposedly being planned already," and sees a possibility that the 300/Charger/Challenger trio live into the next decade. The moral of the story is: The 300's irons could be as hot as they're ever going to get right now. FCA hasn't announced the upgrade package, but Mopar Insider says dealers can get it right now, order code AJU.