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Chrysler officially rebrands as FCA US LLC

Detroit's third-largest automaker has had a lot of names over the years. It was founded as the Chrysler Corporation in 1925, a name it held until 1998 when it was bought by ze Germans in 1998 to form DaimlerChrysler AG, then it went independent in 2007 under the name Chrysler LLC before being retitled once again as Chrysler Group LLC in 2009. And now the automaker headquartered in Auburn Hills, MI, is getting yet another new name. Announced today and effective immediately, the company formerly known as Chrysler will now be called FCA US LLC. That's a lot of letters, but they make a lot of sense, too: FCA stands for Fiat Chrysler Automobiles, the US telling us this is the company's American division and the LLC tells us it's a limited liability company – a legal classification similar to (but not quite the same as) a corporation. The announcement comes shortly after the company decided to phase out its long-serving Pentastar logo. The sum total is that the once-independent industrial giant is now formally part of a larger European parent company, owned by Fiat and (for taxation purposes, anyway) based in the Netherlands. What the company formerly known as Chrysler wants to emphasize, however, is that FCA US LLC will remain based in Auburn Hills and retain its "holdings, management team, board [and] brands." Chrysler Group LLC Announces New Company Name: FCA US LLC U.S.-based Automaker's New Name Aligns With Global Parent December 16, 2014 , Auburn Hills, Mich. - Chrysler Group LLC, the Auburn Hills, Michigan-based automaker, today announced that it has changed its company name to FCA US LLC. The name change is effective immediately and follows the naming convention of its global parent company, Fiat Chrysler Automobiles N.V. (FCA), which officially adopted its new name in October when it listed on the New York Stock Exchange. The name change to FCA US LLC does not affect the company's headquarters location in Auburn Hills, Michigan, its holdings, management team, board or brands. FCA US, together with parent FCA, continues to work toward the business plan presented on Investor Day in May 2014. Additionally, the Company remains proud of its joint heritage. FCA US continues to build upon the solid foundations first established by Walter P. Chrysler in 1925 as well as a rich Fiat heritage that dates from 1899. FCA US employs more than 77,000 employees worldwide, with 96 percent of its workforce based in North America.

Junkyard Gem: 2006 Chrysler Sebring Touring Convertible

Quick, what was the cheapest new convertible Americans could buy in 2006? If you guessed "Chrysler PT Cruiser" ($19,890 MSRP) you're right, but the Pontiac Solstice cost just 25 additional bucks. After that came the likes of the Miata, Mustang, New Beetle, and so forth, all priced below $25,000 in their most affordable ragtop versions that year. The Chrysler Sebring was the cheapest midsize convertible in 2006, with a price starting at just $26,115 (about $39,005 in 2022 dollars), edging out the Toyota Camry Solara SE by 825 bucks. Here's one of those roomy-yet-reasonably-priced Chrysler convertibles, now absolutely used up and residing in a Colorado self-service wrecking yard. Chrysler sold Sebrings from the 1995 through 2010 model years, in three generations. The convertible version appeared early on, starting in 1996; it started out on the same platform as the now-long-forgotten "Cloud Cars" (Chrysler Cirrus, Plymouth Breeze, Dodge Stratus), then moved in 2007 to a Mitsubishi/DaimlerChrysler-developed platform that went under everything from Outlanders to Avengers. That makes today's Junkyard Gem one of the newest American members of the Cloud Car family tree, though GAZ built Sebring-derived Volga Sibers in Russia for a few more years. By the time it got to this place, it had become a total hooptie. Rattle-can paint, duct-tape trim repair, the works. Just 16 years old, but it's done. The baling-wire repair to the torn convertible top shows ingenuity on the part of a former owner. Plywood appears to be keeping the roof from collapsing. Because so many Sebrings were invisible fleet cars, it's easy to forget that a convertible even existed. In fact, the Sebring was the best-selling new convertible in America in the middle 2000s. When the 24 Hours of Lemons race series first went to Sebring International Raceway in 2014, I used my vast powers as Chief Justice of the Lemons Supreme Court to get entry fees waived for Chrysler Sebring race cars. We got two Sebrings that year, both convertibles. The base Sebrings for 2006 got the 2.4-liter straight-four out of the just-discontinued Neon, while the Touring, GTC, and Limited trim levels got this 200-horsepower DOHC V6 (originally developed for the Chrysler LH cars) displacing 2.7 liters. Early U.S.-market Sebrings could be purchased with five-speed manual transmissions, but a four-speed automatic was mandatory by the time this car was built.

U.S. auto sales fall in July, as Detroit dials back on inventory, rental sales

DETROIT — U.S. carmakers said on Tuesday they continued to slash low-margin sales to daily rental fleets in July as General Motors, Ford and Fiat Chrysler Automobiles struggled to curb a slide in retail sales. July is on track to be the fifth straight month in which the annual pace of car and light truck sales declined from the same month a year ago, in part because of fewer fleet sales, analysts and industry executives said. July 2016 sales hit a strong 17.9-million-vehicle pace. GM said the seasonally adjusted annual sales rate fell to an estimated 16.9 million vehicles in July. At midmorning on Tuesday, GM shares were down 3.4 percent at $34.77, Ford was down 2.8 percent at $10.91, and Fiat Chrysler shares were down 0.3 percent at $12.05 in New York. GM sales dropped 15 percent from a year ago to 226,107 vehicles, as the company cut rental fleet sales more than 80 percent. The automaker said inventories of unsold vehicles at month's end were 104 days, down from 105 days at the end of June. GM has promised investors to reduce inventories to 70 days by year-end. Ford said its July sales dipped 7.5 percent to 200,212 vehicles, as it cut fleet sales more than 26 percent. Inventories fell to 77 days from 79 the previous month. Fiat Chrysler said sales dropped 10 percent to 161,477, as it also cut back sales to daily rental fleets. Among the top Japanese companies, only Toyota reported a year-to-year gain, with sales up 4 percent to 222,057 — just 4,000 units behind GM. Honda sales were down 1 percent to 150,980 — its first-quarter sales continuing to decline in North America but seeing a big increase in China. And Nissan sales fell 3 percent to 128,295. GM, Ford and Fiat Chrysler have cautioned that second-half financial results likely will be lower than first-half results, in part reflecting production cuts in North America and pricing pressures. The automakers this year have been deliberately dialing back sales to rental-car companies, which often generate little to no profit, while struggling to keep retail sales from sagging further, according to industry analysts. Industry consultant LMC cut its full-year forecast for new vehicle sales to 17 million vehicles. Automakers sold a record 17.55 million vehicles in the United States in 2016.