2005 Chrysler Crossfire Limited Convertible 2-door 3.2l on 2040-cars

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Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History

Autoblog Minute: FCA unveils 4x4 all-weather drive cell

It's winter time any time at the FCA Tech Center as FCA unveils an all-weather 4x4 drive cell. Autoblog's Mylencia Gillenwaters and Eddie Sabatini report on this edition of Autoblog Minute. Show full video transcript text [00:00:00] It's winter time any time at the Chrysler Technical Center as FCA unveils a new all-weather 4x4 test site. I'm Mylencia Gillenwaters and this is your Autoblog Minute. FCA calls it their first 4x4 in drive dyno cell, with rain and snow testing capabilities. We sent Autoblog's Eddie Sabatini to Auburn Hills for a closer look at the $2.5-million investment: [00:00:30] [EDDIE SABATINI INTERVIEW] This 4x4 dyno adds to the FCA's already impressive 5.4-million square-foot research and development center. The Tech Center features some 14,000 employees, an aerodynamic test facility, and [00:01:00] hundreds of test sites that run 24/7. Truly making it an auto engineer's dream. For Autoblog, I'm Mylencia Gillenwaters. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Chrysler Technology Autoblog Minute Videos Original Video engineering 4x4 research and development

Chrysler Voyager minivan goes fleet-only for 2022

Private motorists will not be able to buy a new Chrysler Voyager in the 2022 model year; the minivan is now a fleet-only model. The cheaper alternative to the Pacifica loses most of its trim levels, but it gains a longer list of standard features during the transition. Fleet buyers take on many shapes and forms, but in minivan-speak the term usually denotes rental car companies. Chrysler simplified buying by paring down the lineup from three to one trim. Called LX, it gains a 7.0-inch touchscreen that runs the Uconnect 5 infotainment system, second-row Stow 'n Go seats, power-operated sliding doors, heated front seats, and a heated steering wheel; that's not bad for something you're picking up at the airport to spend a weekend in. There's also a new air filtration system shared with the Pacifica.   Related: Least expensive vehicles to insure in America   The list of options now includes a package called Safety and Premium Group that bundles a blind-spot monitoring system, rear parking sensors, rear cross-path detection, full-speed forward collision warning, automatic emergency braking, and a 10.1-inch touchscreen with navigation. However, upmarket features like leather upholstery and a 19-speaker Harman-Kardon surround-sound system are not offered. Chrysler is not making mechanical changes, so power for the Voyager comes from a 3.6-liter Pentastar V6 rated at 287 horsepower and 262 pound-feet of torque. It spins the front wheels via a nine-speed automatic transmission. All-wheel drive is not available; only the Pacifica can get its power sent to four wheels. Similarly, there are no visual changes to report. The Voyager still looks like a pre-facelift Pacifica. Pricing information for the 2022 Voyager will be announced closer to its on-sale date. At launch, buyers will have five colors called Silver Mist, Brilliant Black, Bright White, Granite Crystal, and Velvet Red, respectively. The former (shown in the gallery) is new for 2022. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. How to use the Stow 'N Go seats on the 2021 Chrysler Pacifica