2005 Chrysler Crossfire on 2040-cars

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FCA to make 1 million face masks a month for North America coronavirus fight

MILAN, Italy — Italian-U.S. car giant Fiat Chrysler has confirmed plans to produce a million face masks a month and said it will distribute them to emergency services in North America to help the fight against coronavirus. FCA, which is also trying to help produce badly needed respirators for patients in intensive care in Italy, is one of a number of large manufacturers adapting production lines to make products in desperately short supply. "Production capacity is being installed this week and the company will start manufacturing face masks in the coming weeks with initial distribution across the United States, Canada and Mexico," it said in a statement released late on Monday. The monthly output of 1 million masks will be donated to police, emergency medical staff, firefighters and to workers in hospitals and health care clinics, it said. The decision to begin distribution of masks in North America rather than Italy, the company's other home country, underlines the difficult balance global companies are having to maintain as they weigh where to offer help in the emergency. Face masks and other protective equipment for medical staff have been running out across the world as thousands of new cases of the highly contagious virus have arrived in hospitals daily. Fiat's position as a historic pillar of Italian industry makes the issue of where to provide help sensitive, especially as Italy is the country worst hit by the virus so far. Both FCA and its controlling shareholder Exor, the investment firm of Italy's Agnelli family, have offered significant assistance to efforts to handle the crisis in Italy, where almost 6,000 people have died. FCA and luxury automaker Ferrari, also controlled by Exor, are in talks with Siare, Italy's biggest respirator manufacturer, to help it double production of the life-saving machines. In addition, the Agnelli family said last week it was donating 10 million euros to fight the virus emergency in Italy. It said companies controlled by Exor bought 150 ventilators and other medical equipment abroad, provided vehicles for support of people in need and were in touch with Italian authorities to help them buy medical equipment and healthcare products abroad. As part of the process, an Exor spokesman said on Tuesday the group had made an initial purchase of 250,000 face masks in China which would be distributed in Italy and were expected to arrive by the end of this week. Related Video:    

Chrysler's Woodward Dream Cruise festivities include Ram concept truck debut

The streets will be crowded next weekend along Woodward Avenue in Royal Oak, Michigan for the 19th Annual Woodward Dream Cruise. As part of the run-up to the festivities, Chrysler has announced that all of its brands - Chrysler, Jeep, Dodge, Ram, Fiat, SRT and Mopar - will bring along their latest vehicles. Also included will be a collection of classic American cars and various activities for attendees at the official Chrysler location on the corner of Woodward and 13 Mile Road.
Special to this year, Ram brand director Bob Hegbloom and head of design John Dehner will unveil a Ram concept truck on Saturday. Chrysler will also bring Ryan Friedlinghaus of West Coast Customs fame along to show off a few custom Chrysler-made vehicles of his own. Fans of the brand on Facebook will get the chance to virtually customize a vehicle from the automaker's portfolio, with the winner getting their dream car built for them by Chrysler. Pretty cool stuff, no?
As in past years, Ford and General Motors will have an official presence at the event as well, and you can expect to see plenty of cars of all makes and models from all parts of the globe. The madness starts this Friday, August 16, from 4:30 PM to 10 PM, with the main event taking place on Saturday, from 9 AM to 9 PM. For more details on the show, including events and their times, check out the press release below.

Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.