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FCA worker in Indiana tests for coronavirus, but the plant will stay open

Fiat Chrysler Automobiles NV said Thursday that an employee has tested positive for COVID-19 at its Kokomo, Indiana, transmission plant, but the location will remain open. The Italian-American automaker said the company placed the employee and his immediate co-workers and others he may have come into direct contact with in home quarantine. The automaker said it is “deploying additional sanitization measures across the entire facility, re-timing break times to avoid crowding and deploying social spacing.” Fiat Chrysler is canceling all in-person meetings unless “business critical” and conducted meetings through video conferencing technologies. Automakers also have canceled non-essential travel. Ford, meanwhile, said its plants in North America remain unaffected. General Motors spokesman Jim Cain said the Detroit automaker has not had any cases of the coronavirus in its North American plants yet, citing such measures as reduced travel and restricted entry to plants as helping. How the No. 1 U.S. automaker would respond to a positive test would depend on the situation, he added. “You do plan to operate with a certain amount of absenteeism, but every facility has a different operating plan,” he said. The Fiat side of the FCA operation, meanwhile,  is temporarily halting operations at some plants in Italy and will reduce production rates in response to coronavirus in the country, the largest outbreak in Europe, a spokesman for the automaker said on Wednesday. FCA said in a statement it had stepped up measures across its facilities, including intensive sanitation of all work and rest areas, to support the government's directives to curb the spread of the infectious disease. "As a result of taking these actions the company will, where necessary, make temporary closures of its plants across Italy," it said. The spokesman said affected plants were Pomigliano, Melfi, Atessa and Cassino, each of them halted for two or three days between Wednesday and Saturday. FCA said that to allow greater spacing of employees at their workstations, "daily production rates will be lowered to accommodate the adapted manufacturing processes." However, a source close to the matter said FCA did not expect an impact on overall production rates. The source added that temporary closures were in no way linked to disruptions of auto parts supplies following anti-virus measures imposed by Rome all over Italy.

Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

Ram and Jeep Wrangler drive Fiat Chrysler profits up 61 percent

MILAN — Italian American automaker Fiat Chrysler says fourth-quarter net profits rose by 61 percent, powered by North American sales of the all-new Ram 1500 and Jeep Wrangler. Fiat Chrysler Automobiles on Thursday reported quarterly net profits of 1.29 billion euros ($1.46 billion), compared with 804 million euros in 2017. Revenues rose 6 percent to 30.6 billion euros. North America profits grew by 19 percent to 6.2 billion euros, accounting for the lion's share of the automaker's global profits. The carmaker continued to have trouble in Asia, which swung to a loss due to market weakness in China and more competition in Fiat Chrysler's core SUV market. Europe also lost ground, with profits dipping 44 percent on lower shipments and weaker pricing, while Latin America more than doubled. Based on the company's earnings last year, 44,000 unionized U.S. auto workers will get $6,000 profit-sharing checks. That's $500 more than in 2017, but smaller than U.S. rivals Ford and General Motors. On Wednesday, GM announced that workers would get $10,750, while Ford workers will get $7,600.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.