2004 Chrysler Crossfire on 2040-cars

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Chrysler and Google launch virtual 200 factory tour [w/video]

Google is no stranger to showing off some of the most interesting automotive destinations in the world, like the museums for Lamborghini and Ducati, or even a Tesla showroom. However, it's taking that technology even further with a new, in-depth look of the Sterling Heights Assembly Plant where the Chrysler 200 is made. Unlike these earlier online excursions, the new Chrysler factory tour is a fully guided experience that includes several 360-degree videos explaining many parts of the production process.
"Just as we pioneered a completely new Chrysler 200, we are pioneering a new way for consumers to research a vehicle. The Factory Tour is an opportunity for us to prove to consumers that the all-new 2015 Chrysler 200 is not one ever built before," said Olivier Francois, Chrysler's chief marketing officer, in the company's release.
Chrysler was already pretty proud of its nearly $1 billion in recent updates to the Sterling Heights factory having released a look at the 200's assembly process earlier this year. However, the new Google tour goes far deeper by including 12 videos, and between highlighted stops, viewers can swing the camera all over to get a full view of the action. The whole thing is an intriguing way to show the way a modern car gets built.

Junkyard Gem: 1993 UMC Aeromate Food Truck

One of my favorite things about living in the Mile High City is all the food trucks roaming the neighborhoods here. I'm a regular at such fine mobile eating establishments as Tacos el Huequito, Mikes2Kitchen, and Yuan Wonton, and I'm pleased that South Denver's metal-centric Brutal Poodle bar now has its own food truck. The sad part about food trucks, however, is that they're trucks, and sometimes old trucks wear out and have to be sent to the knacker's yard. Here's a once-ebullient Denver food truck that met that fate and now resides in a self-service yard just south of the city. This truck started out as a member of the extended UMC Aeromate family, built in Indiana by the company now known as Utilimaster. I couldn't find much useful information about this particular model, which seems to have the windshield and nose of one of the many UMC-based RVs instead of the typical long snout of most Aeromates. What I do know is that it's based on an early-1990s Chrysler minivan chassis, complete with 3.3-liter V6 engine and the instrument cluster out of a 1992 Plymouth Voyager. The 3.3 made 150 horsepower in 1993, and it was installed in Chrysler minivans through 2010. 150 horses (and 180 pound-feet) isn't much for a big truck packed with a complete kitchen, and the strain on a Torqueflite automatic transmission designed for a 3,400-pound minivan must have been severe. I think the drivetrain on this 29-year-old truck just couldn't hold up under the demands of a hard-working crew of sandwich entrepreneurs in the extreme weather and traffic conditions of High Plains Colorado. The county licensing sticker expired in late 2019, so it took a couple of years for this UMC to reach this place. Don't weep for the Little Big Sandwich Truck, though, because the LBST Empire upgraded to a newer, GM-built school bus a few years ago and appears to be slinging sandwiches outside Denver-area breweries to this day. The headlights and marker lights clearly came from a late-first-generation Dodge Caravan/Plymouth Voyager (the second-generation Chrysler minivans, which debuted in the 1991 model year, got different noses). The grille looks like typical RV equipment. I've seen a few junked ice cream trucks over the years, but somehow a sandwich truck with a stenciled snorkeling dachshund seems sadder. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall