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Forget the stupid millennial pitch, the Chrysler Portal Concept is full of good ideas

Chrysler's statements on the Portal Concept are heavy on the millennial, as we previously mentioned. And as such, the six-passenger people hauler shown at CES 2017 has all the elements of a concept for the m-word generation - connectivity, cameras, and plenty of items with a "modular" adjective on them. But put aside the tired idea that millennials are different from other car shoppers for a moment, because the Portal Concept boasts a bunch of great design ideas that anyone would appreciate. The thing is that millennials are the widest chunk of population in the United States. As such, they're hard to define. It seems like someone at Chrysler realizes this, as the press release for the Portal states: "While millennials are a broad group of consumers at varying life stages, the Chrysler Portal concept is designed and engineered with all life stages and lifestyles in mind, including active/adventure, single, married/partnered, those with newborns and older children." In other words, this is a vehicle designed for all kinds of people that suits all kinds of needs. Spoiler alert: The best package for flexible hauling of people and cargo is a minivan. And that's what the Portal Concept is, albeit slightly smaller than the current Pacifica. Chrysler Portal Concept View 20 Photos It's an obvious angle, as Chrysler popularized the modern minivan. But with current vans ballooning in size, there's room for the same virtues in a smaller footprint. If it takes 360-degree cameras and a customizable light ring around the doors to convince people that a flat floor and movable seats are cool, so be it. It's the practical aspects of the Portal that we like best, not the throwaway concessions to connectivity and autonomy. The best, most practical feature in the Portal is its seating arrangement. The seats ride on two parallel tracks, and each folds skinny with the seat pan popping vertical, or low with the seatback down. All (save the driver's bucket) slide back for room in front, or vice versa for space in the rear. Integrated seatbelts further help the seating flexibility. Even in a more realistic production form this is a clever innovation, almost as good as the original Stow 'N' Go. The same goes for the panoramic, high-mount screen that shows the dashboard and a host of other informative bits of data.

Why the Detroit Three should merge their engine operations

GM and FCA should consider a smaller merger that could still save them billions of dollars, and maybe lure Ford into the deal. Fiat-Chrysler CEO Sergio Marchionne would love to see his company merge with General Motors. But GM's board of directors essentially told him to go pound sand. So now what? The boardroom battle started when Mr. Marchionne published a study called Confessions of a Capital Junkie. In it, Sergio detailed the amount of capital the auto industry wastes every year with duplicate investments. And he documented how other industries provide superior returns. He's right, of course. Other industries earn much better returns on their invested capital. And there's a danger that one day the investors will turn their backs on the auto industry and look to other business sectors where they can make more money. But even with powerful arguments Marchionne couldn't convince GM to take over FCA. And while that fight may now be over, GM and FCA should consider a smaller merger that could still save them billions of dollars, and maybe lure Ford into the deal. No doubt this suggestion will send purists into convulsions, but so be it. The Detroit Three should seriously consider merging their powertrain operations, even though that's a sacrilege in an industry that still considers the engine the "heart" of the car. These automakers have built up considerable brand equity in some of their engines. But the vast majority of American car buyers could not tell you what kind of engine they have under the hood. More importantly, most car buyers really don't care what kind of engine or transmission they have as long as it's reliable, durable, and efficient. Combining that production would give the Detroit Three the kind of scale that no one else could match. There are exceptions, of course. Hardcore enthusiasts care deeply about the powertrains in their cars. So do most diesel, plug-in, and hybrid owners. But all of them account for maybe 15 percent of the car-buying public. So that means about 85 percent of car buyers don't care where their engine and transmission came from, just as they don't know or care who supplied the steel, who made the headlamps, or who delivered the seats on a just-in-time basis. It's immaterial to them. And that presents the automakers with an opportunity to achieve a staggering level of manufacturing scale. In the NAFTA market alone, GM, Ford, and FCA will build nearly nine million engines and nine million transmissions this year.

Chrysler readying 20 Moparized vehicles for SEMA

The Las Vegas Convention Center has plenty of space for aftermarket companies and automakers to show off their wares, and it looks like Chrysler is taking advantage of the spacious floor plan. At next month's SEMA Show, Chrysler will have a full 20 cars from its six brands decked out with Mopar gear.
As a hint of what is to come, Chrysler released a handful of teaser sketches showing glimpses of modified Jeep Cherokee, Ram 1500, Fiat 500L and Chrysler 300 concept vehicles. The automaker will also use the venue to show off a new line of Jeep Performance Parts offered by the all-new Mopar Off-Road Division. In addition to the images, Chrysler also issued a brief press release - posted below - breaking down some of the "industry-first features" that Mopar has offered in recent years.