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SRT Viper plant idled over slow sales [UPDATE]

The SRT Viper is taking an extended production break later this spring while the factory copes with low demand and gears up for the 2015 model year. Chrysler will idle the Conner Avenue Assembly Plant from April 14 to June 23, and 91 employees there will be laid off during that time. Sales have been slow so far this year, with just 91 Vipers sold in the first two months of 2014 (591 were sold all last year), according to The Detroit News. According to Chrysler, this is all part of the plan for the Viper. The automaker says that the Connor Avenue factory was meant to fluctuate in this way because it only builds one vehicle, and the sports coupe was never meant to be a mass-production vehicle. The company claims that idling the plant will allow it to manage showroom inventories. "Customer and dealer demand for the SRT Viper continues at expected levels," said Chrysler spokesperson Dianna Gutierrez to The Detroit News. SRT hasn't revealed what changes are planned for the 2015 model. This isn't the first time we've heard of the Viper's weak demand. As of October 2013, SRT had hoped to build around 2,000 examples, but only about 1,000 had been made. At that point, officials then revealed production would likely be scaled back. We've contacted the Chrysler for further information, and we'll update this post if and when we hear back. UPDATE: Chrysler has passed along this official statement regarding the plant idling: Chrysler Group confirms that its Conner Avenue Assembly Plant will be down, beginning the week of April 14. Production will resume the week of June 23. Ninety-one UAW-represented employees will be laid off during this time. The SRT Viper is a hand-crafted American exotic car that is designed for a specific consumer that values performance, style and exclusivity. It has never been intended to be a mass-production vehicle as less than 29,000 vehicles have been produced in the past 20 years. The ability to increase and decrease production at the Conner Avenue Assembly Plant allows the company to continue to meet our customers' desire to keep these special cars exclusive. We will be able to take advantage of this transition to manage dealer inventories.

Chrysler and Google launch virtual 200 factory tour [w/video]

Google is no stranger to showing off some of the most interesting automotive destinations in the world, like the museums for Lamborghini and Ducati, or even a Tesla showroom. However, it's taking that technology even further with a new, in-depth look of the Sterling Heights Assembly Plant where the Chrysler 200 is made. Unlike these earlier online excursions, the new Chrysler factory tour is a fully guided experience that includes several 360-degree videos explaining many parts of the production process.
"Just as we pioneered a completely new Chrysler 200, we are pioneering a new way for consumers to research a vehicle. The Factory Tour is an opportunity for us to prove to consumers that the all-new 2015 Chrysler 200 is not one ever built before," said Olivier Francois, Chrysler's chief marketing officer, in the company's release.
Chrysler was already pretty proud of its nearly $1 billion in recent updates to the Sterling Heights factory having released a look at the 200's assembly process earlier this year. However, the new Google tour goes far deeper by including 12 videos, and between highlighted stops, viewers can swing the camera all over to get a full view of the action. The whole thing is an intriguing way to show the way a modern car gets built.

2018 Chrysler Pacifica Hybrid Long-Term Update | Winter vacation

DESTIN, Fla. — You know you want a minivan. Wait, you say. That's not me. I'm not old enough. Or I don't have that many kids. Or ... No. You want a minivan. And after multiple family vacations and weekends in Autoblog's long-term 2018 Chrysler Pacifica Hybrid, I'm happy to explain why. Let's break it down. — The functionality is off-the-charts. From the multiple ways you can open and close the doors to the sheer volume of stuff you can load into them, minivans are leaders in user experience. — The cargo volume is immense and usable. We were able to simply pack up our lives and go to Destin, Fla., for a week on the Gulf. Two adults and a 1-year-old had plenty of space and creature comforts for the drive from Michigan. We moved the passenger seat forward so there was a mini pod in the second row where my wife and baby spent most of the time. During a brief spell from driving, I nestled back there for a bit, sipping coffee and playing cards on the seat-mounted entertainment screen. — In back, our manifest was prodigious. A cooler. A beach blanket. Beach chairs. Three large suitcases. A Pack 'n Play. A baby chair. Food. Boxes of wipes and diapers. A stroller. Beer and wine. Jellycat. Way more things that I've forgotten. It was also the maiden voyage for our Britax Boulevard ClickTight carseat, which fit securely. Installing a carseat easily is one of life's simple joys. The 2018 Pacifica Hybrid lists 197.3 cubic feet of cargo volume, and we used most of it. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. — We did have some space left over, which was actually more impressive to me. When three people can drive across the country with everything they need for a week and then wonder what else they maybe should bring, that speaks volumes (I know) to the usability of the cargo volume. On an earlier trip to Michigan's Upper Peninsula, we took all of this stuff plus a golden retriever, her crate, her food and camping gear. And still had room left over. — The Pacifica has a 24.3-inch lift-over height, which means it's easy to load. You can put the seats down and still reach far into the cargo hold. That's the beauty of minivans. Our family has a three-row SUV that you have to stretch to load and unload. We thought we wanted an SUV. We didn't realize we actually wanted a minivan. — And therein lies the inherent beauty of minivans.