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Fiat Chrysler global HQ lands in London's ultra-posh West End

It seems Fiat is bent on bolstering its image as a global automaker, as word has leaked out that the Italian/American conglomerate has chosen to locate its global headquarters in a rather swanky neighborhood in London. According to Bloomberg, the rental location on St. James Street in London's West End is a 10-minute walk from Buckingham Palace, and Fiat Chrysler Automobiles will fill up three complete floors of an office building that also houses The Economist magazine.
As a neutral location between Italy and the United States, the London-based headquarters makes sense, though, at $277 per square foot, this area is said to be the most expensive office space in the world. There's no mention of what FCA has actually agreed to pay for renting the space, but we're certain it isn't coming cheap.
Not surprisingly, Bloomberg also cites research indicating that the largest number of immigrants moving into London from January through August of this year hail from Italy, which makes sense considering the number of Italian executives and workers we'd expect would have to relocate to the UK in order to work at Fiat's new home. The company reportedly plans to be in place in London by the time it holds its next round of board meetings in October.

Chrysler Airflow Vision concept pairs today's platform with yesterday's name

Fiat-Chrysler has a number of notable announcements at this year's CES, including a formal announcement of its plug-in hybrid plans and branding, as well as the North American debut of the Fiat Centoventi concept. But it's also bringing something new and forward-looking to the show in the form of the slippery-looking Chrysler Airflow Vision concept. If that name sounds familiar to you, it's because the Airflow name was used on some streamlined and highly distinctive-looking Chrysler products of the 1930s. One thing both the old and new Airflows share is a slippery shape. The new Airflow is nothing but soft organic curves, looking like the automotive equivalent of Disney/Marvel robotic hero Baymax. It even has spats that cover the wheels, which are translucent to show off the big, copper-accented wheels underneath. While not unattractive, the modern Airflow does look a bit generic compared to the bold original, since so many modern EVs have a rounded rounded shape that's undoubtedly aerodynamic, but also unexciting. Maybe Chrysler should give it big hood strakes to evoke the stretched grille of the '30s Airflow. Peel away the pearly white exterior and you have a blend of future and contemporary technology. The interior shows off pedestal mounted seats swathed in suede and leather. The dashboard is minimalist and curvy like the exterior, and it features many screens as is the modern custom. In the center are dual displays for infotainment and climate controls like in an Audi. A small instrument screen sits ahead of the steering wheel, and the passenger gets a screen directly ahead of their seat. Chrysler says a unique feature will be the ability to swipe different menus and functions over to other occupants' screens so they can fiddle with things. Chrysler hasn't explicitly said what powers the Airflow Vision, but it makes mention of using the floor of the Pacifica Hybrid. It could share that van's powertrain, a hybrid V6 arrangement that might even preview the reported electrified all-wheel-drive version. We'll hopefully get more details on the powertrain after the reveal.

Junkyard Gem: 1990 Chrysler New Yorker Landau Mark Cross Edition

The hallowed American tradition of the cushy, softly-sprung sedan with padded vinyl landau roof and puffy upholstery had its heyday in the 1960s and 1970s, but you could buy such cars well into the 1990s. Even after Lee Iacocca's modern front-wheel-drive K-Cars appeared in the early 1980s, "traditional" Detroit luxury cars based on the K platform continued to be built by Chrysler for quite a while. A great example of this is the 1983 to 1993 Chrysler New Yorker, which managed to mix up the philosophical concepts behind the plush-yet-affordable 1970 Chrysler Newport with the space-efficient, lightweight Iacocca Era in one machine. I found one of these, a 1990 New Yorker Mark Cross Edition in a Northern California yard, and I wish to share its resplendence with you as today's Junkyard Gem. Lee Iacocca wanted Chrysler-badged cars to seem like Mercedes-Benzes (a little earlier, Ford had the same idea with the Granada), but at one-third the cost, and so we saw these "crystal-pentastar" hood ornaments for quite a few years in the middle 1980s through early 1990s. While Ford had deals with Cartier, Pucci, Bill Blass and Givenchy to sell "designer edition" cars, Chrysler went with leather-goods king Mark Cross. The base MSRP for the 1990 New Yorker Landau was $19,509, and the Mark Cross Edition package tacked on an additional $2,069 to that cost (that's like getting a $4,565 option package on a $43,050 car, when figured in 2022 dollars). For that price, you got power everything: a digital instrument cluster, a bunch of extra body moldings and interior goodies, and throne-like seats swathed in vinyl and Mark Cross leather (which, I'm just guessing, could not be distinguished from the famous (infamous?) Corinthian Leather of this car's Cordoba predecessors). Padded landau roofs were big in the 1970s and fairly deep into the 1980s, but had long fallen out of favor with the under-80 set by 1990. Still, Chrysler was proud of its landaus, and this car has big badges inside and out to prove it. By 1990, most luxury cars came standard with at least an AM/FM stereo radio, and that's what this car has. If you wanted to play cassettes, you'd have to pay at least an additional $254 (about $560 today). The 1990 New Yorker belonged to the extended K-Car family, living on the same platform as the very similar-looking Dodge Dynasty. The only engine available for this car in 1990 was the 3.3-liter Chrysler V6, rated at 147 horsepower.