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Chrysler Airflow EV concept gets new duds for New York

Chrysler's Airflow electric crossover returned to the stage in New York Wednesday in a new exterior finish as Chrysler's development engineers creep closer and closer to their goal of taking the brand all-electric by 2028. The brand's first electric vehicle is due by 2025, and some variant of this definitely-not-a-revived-Celine-Dion-era-Pacifica-crossover thing is likely to be it.  This version of the Airflow is dubbed "Graphite" and is the iteration Chrysler teased ahead of the show, but as we expected, not much of substance has really changed. Perhaps that's because this concept isn't yet particularly substantial. That's the beauty of an EV; once you have the basic design nailed down, the rest is really just an elaborate Lego project. Chrysler's builders are evidently still hard at work putting together a final product that lives up to the initial hype and range target of 400 miles on a charge.  In the meantime, the design team has been tweaking the looks. As we saw in the teaser, the updated Airflow gets a new grille design with a thin light bar at the Airflow's nose and acute beneath flanking the headlights forming a symmetrical pair of lightning bolts (gee, d'ya suppose it's electric?) aimed at the car's nose. The lower fascia appears a bit more sharply defined too, but it could just be the lighting.  The updates to the exterior are repeated inside on the wheel and dash, which have also had their colors inverted from the concept we saw at CES. Some of the interior details have also been tightened up from what we can see here. The selector dial on the center console appears to be more compact, as does the primary infotainment screen (though again, that could be a trick of the "photography"). The secondary display beneath the main infotainment screen has also been eliminated. We're guessing those controls have either been integrated into the main screen or as touch-sensitive elements hidden in the glossy plastic where the screen once was. The same was done to the steering wheel controls, it seems.

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.