2021 Chrysler 300 Series Touring L Awd on 2040-cars

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Chrysler 100, midsize CUV and plug-in hybrid minivan launch bid to go mainstream

The news just keeps on rolling from Auburn Hills today, as Fiat Chrysler continues to detail its five-year growth plan. This time round, we're talking about Chrysler. The troubled American brand has been limited in the past few years to the lamentable Sebring/200, the Town & Country and the 300, although that's likely to change in the coming years.
"The Chrysler brand is not luxury - it's not premium. Chrysler is the mainstream American brand," brand CEO Al Gardner said during today's presentation.
Gardner set a sales target of 800,000 units by 2018, which marks an increase of 350,000 units compared to its 2013 sales results. That's a pretty big ask for a brand that's struggled to define itself over the past decade.

Junkyard Gem: 1964 Plymouth Valiant V-200 Wagon

When Chrysler introduced the Valiant for the 1960 model year, the automotive world had no idea that this new compact would become one of the most successful products in the company's history. Valiants and its A-Body siblings were built and sold by the millions around the world, with production continuing into the early 1980s (in Australia and South America). The sales pinnacle for the Valiant in the U.S. was 1964, and today's Junkyard Gem is one of those cars: an upscale V-200 station wagon, found in a Denver-area wrecking yard a few weeks back. The Valiant began life as its own marque, became a Plymouth for 1961, left Plymouth for 1962, then returned as a Plymouth model until American Valiant production ceased in 1976, and the Volare took its place. You'll barely see any mention of the Plymouth brand in the 1964 Valiant brochure, and Plymouth badging on the '64s was minimal. You could get the 1964 Valiant wagon as the base V-100, starting at $2,273, or as the nicer V-200 with its $2,388 price tag (that's about $21,150 and $22,220 in 2022 dollars). Valiant coupes and convertibles could be had with the even swankier (by cheap small-car standards) Signet trim level. As Ford showed us in the middle 2000s, numbers are just classier if you spell them out on emblems. In the middle 1960s, substituting an automatic for the base three-on-the-tree column-shift manual transmission jacked up the price of an affordable car by an eye-watering amount. The Torqueflite three-speed automatic and its slick-looking push-button shifter cost 172 bucks extra (around $1,600 today), which made the car more than 7% costlier. A four-on-the-floor manual was available for the first time in a new Valiant that year, but it cost $180. Also new for the 1964 Valiant was a V8 option (a 273-cubic-incher rated at 180 horsepower), but this car has the good old Slant-6. If it's the engine that came with the car when it rolled off the assembly line, it's a 101-horse example with 170 cubic inches… but these cars are notorious for getting engine swaps early and often and I didn't check the block casting numbers. The cassette deck tells us that it was being driven as recently as the late 1980s through middle 1990s. There's some rust in the usual spots, about what this car would have acquired by 1967 if it had stayed in Michigan. This car could have been restored, though the expense for rust repair and interior refurbishment wouldn't have been a good investment from a financial standpoint.

Major automakers post mixed US June sales figures

General Motors, Ford and Fiat Chrysler Automobiles NV posted declines in US new vehicle sales for June on Monday, while major Japanese automakers reported stronger figures. Once again, demand for pickup trucks and crossovers offset a decline in sedan sales. Automakers' shares rose as overall industry sales still came in above Wall Street expectations. The US auto industry is bracing for a downturn after hitting a record 17.55 million new vehicles sold in 2016. Analysts had predicted that overall, US vehicle sales would fall in June for the fourth consecutive month. As the market has shown signs of cooling, automakers have hiked discounts and loosened lending terms. Car shopping website Edmunds said on Monday the average length of a car loan reached an all-time high of 69.3 months in June. "It's financially risky, leaving borrowers exposed to being upside down on their vehicles for a large chunk of their loans," said Jessica Caldwell, Edmunds' executive director of industry analysis. GM said its sales fell about 5 percent versus June 2016, but that the industry would see stronger sales in the second half of 2017 versus the first half. "Under the current economic conditions, we anticipate US retail vehicle sales will remain strong for the foreseeable future." GM shares were up 2.4 percent in morning trading, while Ford rose 3.3 percent and FCA shares jumped 6 percent. "US total sales are moderating due to an industry-wide pullback in daily rental sales, but key US economic fundamentals clearly remain positive," said GM chief economist Mustafa Mohatarem. "Under the current economic conditions, we anticipate US retail vehicle sales will remain strong for the foreseeable future." Ford said its sales for June were hit by lower fleet sales to rental agencies, businesses, and government entities, which fell 13.9 percent, while sales to consumers were flat. But it sold a record 406,464 SUVs in the first half of the year, with Explorer sales increasing 23 percent in June. And sales of the F-150 had their strongest June since 2001. On a media call, Ford executives said an initial read of automakers' sales figures indicated a seasonally adjusted annualized rate of around 17 million new vehicles for the month, which would be better than 16.6 million units analysts had predicted. FCA said June sales decreased 7 percent versus the same month a year earlier.