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Google-FCA deal is a coup for both sides

FCA made a savvy play this week to team with internet giant Google. It's not as sexy as partnering with Apple, but it's almost as good. This move positions FCA to expand its capabilities in the autonomous driving field, and connecting with Google could boost the automaker's image. FCA will provide Google with about 100 Chrysler Pacifica hybrid minivans specially developed for autonomous testing. Google will integrate its sensors and computers into the vehicles. They'll work together at a site in Southeast Michigan and test the prototypes on Google's private test track in California. It's looks like an equitable deal and a win for both sides. "This marks a watershed event for the auto industry on two major levels: contract manufacturing for high tech firms and allowing such firms a clear pathway into the brain of the car," Morgan Stanley researchers said in a note. Don't underestimate how big this is for Google. The deal more than doubles the size of the tech firm's fleet, and does so with the Pacifica, a potentially segment-defining entry. Currently, it's using Lexus vehicles and other modified prototypes as testers. Though FCA is the smallest of Detroit's carmakers, it's also viewed as nimble and willing to embrace change. The Jeep and Ram divisions are as strong as any brand in the industry, and the Hellcats and Viper reinforce FCA's enthusiast cred. Google doesn't need those things, but they're pretty cool associations, nonetheless. If Ferrari can try to position itself as a leather goods maker, Google can have a little octane in its system. While experts expect Google to eventually partner with other automakers or to license its technology (FCA chief Sergio Marchionne reportedly said the deal isn't exclusive), FCA is positioned to get a head start. IHS Automotive predicts there will be 10.5 million self-driving or driverless cars used around the world by 2030. General Motors, Mercedes, Tesla, Volvo, Ford, and others have launched or are planning to roll out their own versions of autonomous driving technology. For now, FCA goes from having no apparent autonomous plans to potentially being among the leaders, and Google secures a legitimate automotive partner. Like we said, it looks like a win-win. NEWS & ANALYSIS News: Sergio Marchionne is taking over the CEO job at Ferrari. Analysis: This is a consolidation of Marchionne's power over the famous Italian sports-car maker and racing team.

Junkyard Gem: 1991 Chrysler LeBaron GTC Convertible

Chrysler's versatile front-wheel-drive K Platform saved the company from certain doom during the early 1980s, then spawned so many derivatives — including the vehicle that started the minivan revolution — that we can't keep track of all of them. One of the original K-cars was the affordably luxurious 1982 Chrysler LeBaron, which evolved into a snazzy convertible later in the decade. The LeBaron disappeared after 1995, replaced by the Sebring and the Cirrus, and I'm seeing fewer and fewer of these cars during my wrecking-yard explorations. Here's a sporty '91 convertible in a Denver-area yard. The top-of-the-line LeBaron convertible in 1991 was, in fact, badged by Maserati and came only with a Mitsubishi V6. That 141-horse engine was the base powerplant for the '91 LeBaron GTC, though an optional 2.5-liter, 152-horsepower straight-four could be purchased for the LeBaron (but not for the TC By Maserati). The "litre" spelling was considered very classy by Detroit during the 1975-2000 period. Whoever bought this car in the first place must have been a bit of a hell-raiser, because here's the 5-speed manual transmission that became increasingly rare in members of the K-Car family as automatics got cheaper. It also has the driver's-side airbag, which meant that those horrible automatic seat belts that ruined early-1990s cars weren't required. The interior has suffered much fading from the Colorado sun, but it started life as an exquisitely 1980s/1990s Bordello Red palace, all done up in pseudo-velour and hard plastic. Not quite 150,000 miles on the clock. 1992 was the last year for the LeBaron's pop-up headlights. That's just as well, because the mechanisms that opened the "eyelids" tended to get flaky as the years went by. ] This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. There Is No Luxury Without Engineering.

Fiat Chrysler’s Sergio Marchionne throws more cold water on Tesla, EVs

Fiat Chrysler CEO Sergio Marchionne has once again sounded off on industry upstart Tesla and its wunderkind boss, Elon Musk. In the process, he doubled down on FCA's reluctance to follow its competitors headlong into electrifying its vehicle fleet, saying "we're not betting the bank on going fully electric in the next decade. It won't happen." Marchionne made his comments on Monday during remarks at the New York Stock Exchange, where he was marking the 70th anniversary of Ferrari. They come as Tesla struggles to ramp up production of its Model 3 sedan, its first mass-market offering, and the company continues to hemorrhage money. Here's what he said: "We still don't have a viable model for delivering an electric car. As much as I like Elon Musk, and he's a good friend, and actually he's done a phenomenal job of marketing Telsa, I remain unconvinced of a new economic viability of the model that he's pitching. So I think we need to be careful, because when we embrace electrification, and I made comments on the fact that we lose money on every Fiat 500, the electric that we sell in the U.S. Now that's reflective of the 2011-2010 costs in terms of components. Those costs have come down. If I were to do it again, I would certainly reduce the amount of the loss, but I would not make any money. And you can't run economic entities on losses. It doesn't happen. "So how do we find a convergence of technology bringing prices of components down and allows us to price accordingly — or we need to navigate through this process in a combined way between combustion and electrification to yield at least a minimum of economic returns that allows for our continuity? The last thing you want is me to be successful selling cars for 24 months and then go bust. That's not a good story. Especially in a place like this which rewards economic success. Let's not sit here and design our own future in the tank. Let's try and do it properly. We will do all the right things. We are investing without making a lot of noise on electrification. We will combine it with combustion to yield the right level of CO2. But we're not betting the bank on going fully electric in the next decade. It won't happen." It's not the first time Marchionne has publicly expressed doubts about Tesla's business plan.