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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2018 Chrysler Pacifica Hybrid Long-Term Update | Winter vacation

DESTIN, Fla. — You know you want a minivan. Wait, you say. That's not me. I'm not old enough. Or I don't have that many kids. Or ... No. You want a minivan. And after multiple family vacations and weekends in Autoblog's long-term 2018 Chrysler Pacifica Hybrid, I'm happy to explain why. Let's break it down. — The functionality is off-the-charts. From the multiple ways you can open and close the doors to the sheer volume of stuff you can load into them, minivans are leaders in user experience. — The cargo volume is immense and usable. We were able to simply pack up our lives and go to Destin, Fla., for a week on the Gulf. Two adults and a 1-year-old had plenty of space and creature comforts for the drive from Michigan. We moved the passenger seat forward so there was a mini pod in the second row where my wife and baby spent most of the time. During a brief spell from driving, I nestled back there for a bit, sipping coffee and playing cards on the seat-mounted entertainment screen. — In back, our manifest was prodigious. A cooler. A beach blanket. Beach chairs. Three large suitcases. A Pack 'n Play. A baby chair. Food. Boxes of wipes and diapers. A stroller. Beer and wine. Jellycat. Way more things that I've forgotten. It was also the maiden voyage for our Britax Boulevard ClickTight carseat, which fit securely. Installing a carseat easily is one of life's simple joys. The 2018 Pacifica Hybrid lists 197.3 cubic feet of cargo volume, and we used most of it. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. — We did have some space left over, which was actually more impressive to me. When three people can drive across the country with everything they need for a week and then wonder what else they maybe should bring, that speaks volumes (I know) to the usability of the cargo volume. On an earlier trip to Michigan's Upper Peninsula, we took all of this stuff plus a golden retriever, her crate, her food and camping gear. And still had room left over. — The Pacifica has a 24.3-inch lift-over height, which means it's easy to load. You can put the seats down and still reach far into the cargo hold. That's the beauty of minivans. Our family has a three-row SUV that you have to stretch to load and unload. We thought we wanted an SUV. We didn't realize we actually wanted a minivan. — And therein lies the inherent beauty of minivans.

Trump Administration will look 'very carefully' at FCA/Peugeot deal

WASHINGTON — U.S. President Donald Trump's administration will look very closely at the planned merger between Fiat Chrysler and Peugeot owner PSA, White House economic adviser Larry Kudlow said on Friday. The deal, announced on Thursday, would create the world's fourth-largest automaker. "We will obviously look at it very, very carefully," Kudlow said on Bloomberg. "The president has not commented on the deal ... We're not afraid of doing business with international companies, Lord knows." When asked about the 12.2% equity stake and 19.5% voting stake China's Dongfeng Motors holds in PSA, Kudlow said: "With respect to the Chinese story, we obviously are alert and on guard." The deal, which would be structured as a 50-50 merger, would create the fourth-largest global automaker with annual sales of nearly 9 million vehicles. Fiat Chrysler told employees the deal could generate synergies of 3.7 billion euros but added "these synergies are NOT based on closing plants." Fiat Chrysler declined to comment. There has been speculation Dongfeng might sell its holdings, which could help ease the deal's passage through U.S. regulators, given U.S.-Chinese trade tensions. "We will welcome a good deal. We hope it will get more production in the United States, more factories and workers and employment in the U.S. And with respect to the Chinese angle, we will take a careful look at it," Kudlow said. Fiat Chrysler said on Thursday that "teams at both companies are working to finalize discussions and reach a Memorandum of Understanding in the coming weeks."