2013 Chrysler 300c Base on 2040-cars

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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Why Chrysler didn't send off 300 with Hellcat-powered model

Chrysler is sending off the 300 with a limited-edition model powered by the mighty 6.4-liter (392-cubic-inch) Hemi V8. Earlier rumors claimed that the 2023 300C could get the supercharged, 6.2-liter Hellcat V8, but a new report suggests there aren't enough engines to go around. Quoting unnamed inside sources, The Drive wrote that the available supply of Hellcat engines is already spoken for. Sister company Dodge uses the eight-cylinder in several models, including the Challenger, the Charger, and the Durango, and Ram needs it for the 1500 TRX. Enthusiasts can also buy the V8 as a crate engine. Hellcat production is coming to an end with no successor in sight so demand is high. Another issue brought up by the publication is that stuffing the Hellcat between the 300C's fenders didn't necessarily make sense from a business point of view. The big sedan shares its basic platform with the Charger, which is offered with Hellcat power, but engineers would have needed to make at least a handful of modifications to install the engine. On the other hand, Chrysler sold the 300 with the 6.4-liter Hemi V8 until the 2014 model year so the engineering work has already been completed; put simply, this is the simpler and cheaper solution. Muscle car fans hoping for a 700-plus-horsepower Chrysler sedan will need to build it themselves; like we mentioned, the Hellcat is offered as a crate engine. Buyers who score one of the 2,000 units of the 300C earmarked for our market likely won't be disappointed by its performance, however. The V8 sends 485 horsepower (up from 470 in the 300 SRT) and 470 pound-feet of torque to the rear wheels via an eight-speed automatic transmission. Chrysler quotes a 0-60-mph time of 4.3 seconds and a quarter-mile time of 12.4 seconds. Pricing for the 2023 Chrysler 300C starts at $56,595 including destination. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Former Treasury boss unaware auto task force fired GM's Wagoner

We dig a good political tell-all every once in a while (how else will we get our political fix while waiting for House of Cards' third season?). Today, we get just that from former Treasury Secretary Timothy Geithner's new book, "Stress Test," which details, among other parts of the 2009 financial catastrophe, the structured bankruptcy that allowed Chrysler and General Motors to emerge as competitive players in the auto industry.
In the book, which is nicely recapped by The Detroit News, Geithner discusses the firing of GM CEO Rick Wagoner while explaining how much trust he had in the auto industry task force that executed the move without his knowledge.
Auto Czar Steve Rattner "didn't even consult me before he fired General Motors CEO Rick Wagoner; if anything, that move increased my confidence in Team Auto," Geithner wrote.