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Chrysler officially rebrands as FCA US LLC

Detroit's third-largest automaker has had a lot of names over the years. It was founded as the Chrysler Corporation in 1925, a name it held until 1998 when it was bought by ze Germans in 1998 to form DaimlerChrysler AG, then it went independent in 2007 under the name Chrysler LLC before being retitled once again as Chrysler Group LLC in 2009. And now the automaker headquartered in Auburn Hills, MI, is getting yet another new name. Announced today and effective immediately, the company formerly known as Chrysler will now be called FCA US LLC. That's a lot of letters, but they make a lot of sense, too: FCA stands for Fiat Chrysler Automobiles, the US telling us this is the company's American division and the LLC tells us it's a limited liability company – a legal classification similar to (but not quite the same as) a corporation. The announcement comes shortly after the company decided to phase out its long-serving Pentastar logo. The sum total is that the once-independent industrial giant is now formally part of a larger European parent company, owned by Fiat and (for taxation purposes, anyway) based in the Netherlands. What the company formerly known as Chrysler wants to emphasize, however, is that FCA US LLC will remain based in Auburn Hills and retain its "holdings, management team, board [and] brands." Chrysler Group LLC Announces New Company Name: FCA US LLC U.S.-based Automaker's New Name Aligns With Global Parent December 16, 2014 , Auburn Hills, Mich. - Chrysler Group LLC, the Auburn Hills, Michigan-based automaker, today announced that it has changed its company name to FCA US LLC. The name change is effective immediately and follows the naming convention of its global parent company, Fiat Chrysler Automobiles N.V. (FCA), which officially adopted its new name in October when it listed on the New York Stock Exchange. The name change to FCA US LLC does not affect the company's headquarters location in Auburn Hills, Michigan, its holdings, management team, board or brands. FCA US, together with parent FCA, continues to work toward the business plan presented on Investor Day in May 2014. Additionally, the Company remains proud of its joint heritage. FCA US continues to build upon the solid foundations first established by Walter P. Chrysler in 1925 as well as a rich Fiat heritage that dates from 1899. FCA US employs more than 77,000 employees worldwide, with 96 percent of its workforce based in North America.

2023 Chrysler Pacifica Review: Hybrid is still the one to get, but it's pricey

Pros: Unique plug-in hybrid; versatile Stow ‘n Go seats; great entertainment features; good looks Cons: No cheaper base trim; top trims and Hybrid are really expensive; less-comfy second-row Stow ‘n Go seats The 2023 Chrysler Pacifica represents the seventh year of this latest generation of ChryslerÂ’s minivan, which is usually a year past when a car would be completely redesigned. Despite this advanced age, the Pacifica was so well done from the get-go that it remains fully competitive, and in Hybrid form, one of our top choices in the admittedly small minivan segment. Key updates two years in particular ensured that its in-car tech remained just as state-of-the-art and well-executed as itÂ’s always been. Indeed, if thatÂ’s a priority, the Pacifica should be at the top of your list. Ditto fuel economy, because with its plug-in hybrid powertrain and 32 miles of electric range, itÂ’s possible for the Pacifica Hybrid to best even the sensationally efficient, hybrid-only Toyota Sienna. This efficiency is a key reason why that pair represents our top minivan choices, as they can save you $1,000 or more versus V6-only vans (including the regular Pacifica) in gas per year. That said, we put the Sienna on top in a comparison test because of price, and the scales have only tipped further since then after Chrysler jacked the price up by about $8,000 in the last two model years. The base Pacifica Hybrid is now more than $50,000 with the Pinnacle living up to its name with a price tag over $60,000. The $7,500 federal tax credit should help, but itÂ’s unclear at this point if it'll still apply in calendar year 2023. Basically, we really like the Pacifica Hybrid, but the economics might be tricky. So could finding one at a dealer given supply, demand and potential mark-ups.   Interior & Technology   |   Passenger & Cargo Space   |   Performance & Fuel Economy What it's like to drive   |   Pricing & Trim Levels   |   Crash Ratings & Safety Features What's new for 2023? The Pacifica gets a new Road Tripper package for 2023. Available on the Touring L trim levels of both gas and hybrid versions, it adds special graphics and wheels in Luster Gray with orange highlights. ThereÂ’s also “Granite Crystal” exterior trim, all-weather floor mats and a roof rack (though itÂ’s unclear whether its different than the PacificaÂ’s usual Stow ‘n Place rack). The gas-only version also includes the Trailer Tow group.

Weekly Recap: Marchionne's Manifesto again calls for industry consolidation

Sergio Marchionne isn't taking no for an answer. Despite public rebuffs from General Motors and Ford, the leader of Fiat Chrysler Automobiles continues to push for consolidation within the auto industry. His latest assertion came Wednesday when he said a combination of FCA with another automaker could net savings of $5 billion or more annually. No, this isn't about selling his company, he claimed, it's about cutting costs. Put simply, the auto industry wastes money, Marchionne said during FCA's earnings conference call. Companies invest billions to develop basic components that all cars use, but many consumers don't care how they work or recognize the differences. "About half of this is really relevant in terms of positioning the car in the marketplace," he said. "The other half, in our view, is stuff which is neither visible to the consumer nor is it relevant to the consumer." In 2014, top automakers spent more than $100 million on product development, FCA estimated. Marchionne said consolidation could save up to $1 billion on powertrains alone, noting that almost every automaker offers four- and six-cylinder engines. Not everyone has to make their own, he contended. "The consumer could not give a flying leap whose engines we are using because they are irrelevant to the buying decision." That's pretty provocative for enthusiasts, but less so for average consumers. Still, there are major differences in power and efficiency ratings, even among similar engines. Skeptics could argue consolidation would also weaken competition and reduce choices for car buyers. Marchionne stressed his presentation, curiously entitled Confessions of a Capital Junkie, wouldn't require closing factories or dealerships. It's not his final "big deal" as CEO, intent to sell FCA, or a way to elevate his company up the automotive food chain. He claims he wants to fundamentally change the industry and its habit for burning cash. "The horrible part about this, and the thing that I find most offensive, is that the capital consumption rate is duplicative," he said. "It doesn't deliver real value to the consumer and it is in its purest form, economic waste." Other News & Notes Ford Profits dip in first quarter Ford profits fell $65 million to $924 million in the first quarter, hampered by slight dips in revenue and sales.