2007 Chrysler 300c Base on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

2017 Chrysler 300S Sport Appearance Package makes tweaks

Your opinion may differ, but to us, if you want the best-looking Chrysler 300, you pretty much have to go with the S model. And now, thanks to the new Sport Appearance Packages, the 300S is going to look even better. The exterior Sport Appearance Pack is going to be standard on the V8-powered 300S and optional on the V6 model. It'll bring you some good stuff, like a gloss-black grille and smoked headlamps, both of which sit in a sportier fascia with larger air intakes and LED fog lamps. There's also a new rear spoiler, and of course, 20-inch wheels (19s if you opt for all-wheel drive). Go for the interior Sport Appearance Package, and the entire inside section of the seats is finished in suede while the exterior sections are leather. The Light Gray Diesel contrast stitching adds a dash of spice to the otherwise black cabin, while the piano black trim's gloss is the closest you'll get to brightwork. Overall, the interior Sport Appearance Pack is a far less comprehensive job than the exterior pack, but it's still pretty nice. We like the overall look provided by both Sport Appearance Packages. They are clean, not overdone, and take the already serious look of the 300S a step further. But there's also little hiding the 300's age at this point. While it's a good look, it's a poor replacement for an all-new 300. We're waiting, Chrysler. Pricing isn't out yet, but we can tell you that dealers will begin taking orders for both the Interior and Exterior Sport Appearance Packages this August. You can see what both packages look like on in the gallery up top, which also features the new Ceramic Gray exterior color.

U.S. auto sales in April expected to drop despite big discounts

DETROIT — U.S. auto sales in April likely fell nearly 8 percent from the same month in 2017 despite big discounts for consumers, industry consultants J.D. Power and LMC Automotive said on Thursday. For much of the past two years, the discounts offered by automakers have remained at levels that industry analysts say are unsustainable and unhealthy in the long term. April U.S. new vehicle sales will likely be about 1.31 million units, down from 1.42 million units a year earlier, the consultancies said. The forecast was based on the first 17 selling days of April. Automakers, including Ford and Fiat Chrysler Automobiles, will release April U.S. sales results on May 1. Earlier this month, No. 1 U.S. automaker General Motors said it will stop reporting monthly U.S. sales because the 30-day snapshot does not accurately reflect the market. GM will instead issue quarterly sales reports. U.S. new vehicle sales fell 2 percent in 2017 to 17.23 million units after hitting a record high in 2016. Sales are expected to drop further in 2018 as interest rates rise and more late-model used cars return to dealer lots to compete with new ones. LMC expects full-year 2018 U.S. new vehicle sales to come in at around 17 million units. "Uncertainty and unfavorable factors appear to be mounting for autos, including a volatile stock market, rising interest rates, rising oil prices and potential trade roadblocks," Jeff Schuster, LMC's head of global vehicle forecasts, said in a statement. The seasonally adjusted annualized rate of sales for April will be 16.6 million vehicles, down more than 2 percent from 17 million units in April 2017, the consultancies said. Retail sales to consumers, excluding lower-margin fleet sales to rental agencies, businesses and government, were set to decline about 9 percent in April. The level of consumer discounts, which can erode profit margins and undercut resale values, "remains the larger concern," the consultancies said. The average discount was $3,698, up $187 from April 2017. Discounts on trucks and SUVs were up $426, but down $226 on passenger cars. Reporting by Nick CareyRelated Video: Image Credit: Reuters Earnings/Financials Chrysler Ford GM JD Power