2007 Chrysler 300 Hemi C Srt Design 49k Miles 22" Wheels W/ Pirelli Trades on 2040-cars

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FCA to pay buyers $1,700 to swap out of scandal-mired VWs

FCA is trying to gain some sales from arch-rival VW in the competitive European market by offering potential buyers in Italy up to $1,700 to swap into an FCA group car. While the promotion isn't specifically targeted at TDI owners affected by the emissions scandal, it is clearly intended to turn dissatisfaction with VW's defeat device cheat into additional sales, Bloomberg reports. The 500-1,500 euro incentive (roughly $560-1,700, depending on vehicle) stacks on top of any other rebates or deals applicable, and applies if a buyer brings in any of Volkswagen Group's cars – including Audi, Skoda, and SEAT, among (many) others. As Bloomberg notes, it's normal for automakers to offer "conquest" deals – giving a buyer cash for trading in a competitor's vehicle. Those deals aren't usually limited to one company's products, however; FCA's program looks specifically to take advantage of VW's legal and public relations nightmare. FCA isn't the only automaker trying this trick in Italy. Automotive News Europe also reported that Ford is offering approximately $840 in incentives across its entire range to owners of VW vehicles seeking to trade in for a Ford. No word of yet as to whether these incentives will spread beyond Italy or to other automakers.Related Video:

Junkyard Gem: 1954 Plymouth Savoy Sedan

American car shoppers bought many millions of the four-door sedans that flew off Detroit's assembly lines in the decade after World War II, and so plenty of them still remain in barns, garages, driveways and yards today, awaiting loving owners who will put them back on the road. Unfortunately, those with the time and money to take on challenging vintage automotive projects tend to prefer coupes and convertibles, especially those made by the higher-prestige marques. That means that many of these cars continue to run out of time with each passing day, taking that final tow-truck ride to their very last parking spaces. Today's Junkyard Gem is one of those cars: a 1954 Plymouth Savoy four-door painted in Piedmont Maroon, found in a Denver self-service yard recently. As an example of how many of these cars still get crushed each year, here's a partial list of some of the 1946-1956 American four-door sedans I've personally documented in car graveyards over the last decade or so: 1947 Dodge Custom, 1947 Frazer Manhattan, 1948 Plymouth Special Deluxe, 1949 Dodge Coronet, 1949 Kaiser Special, 1949 Oldsmobile 88, 1949 Plymouth Special Deluxe, 1950 Cadillac Sixty-One, 1950 Chrysler Royal, 1950 Studebaker Commander, 1951 Chevrolet Styleline, 1951 Frazer, 1951 Lincoln Cosmopolitan, 1951 Plymouth Cranbrook, another 1951 Plymouth Cranbrook, 1952 Kaiser, 1952 Buick Special, 1952 Mercury Custom, 1953 Packard Clipper, 1953 Plymouth Special, 1953 Pontiac Chieftain, 1955 Studebaker Commander, 1956 DeSoto Fireflite and a 1956 Mercury Montclair. It's especially tough for the 1946-1954 Plymouths, because those cars were seen as stodgy transportation appliances for cheapskates when they were new. As the 1940s became the 1950s, most American cars became longer, sleeker and flashier-looking, but Plymouths seemed to stay the same. For the 1955 model year, Plymouths got a clean-sheet redesign and caught up with current styling trends well enough (probably not coincidentally, Plymouths finally got their own dealerships in late 1954, rather than just being sold out of Chrysler, DeSoto and Dodge showrooms). But for 1954, the best Chrysler could do with the looks of the increasingly aged-looking Plymouth was give it a new grille and some body chrome. Bumpers were made to stick out a few extra inches to cheat on the overall length a bit.

Chrysler releases Born Maker ad campaign for 2015 200 [w/video]

"The 200 sets the benchmark, for us, on how we plan to develop cars going forward." - Marissa Hunter
Is the 2015 Chrysler 200 the most important new product for Fiat Chrysler Automobiles? While it is certainly debatable, we'd be strongly inclined to say "yes." As the first competent midsize sedan that Chrysler has released in the better part of two decades, the new 200 is absolutely crucial to achieving the brand's goal of becoming FCA's "mainstream" manufacturer.