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Unboxing Chrysler's ridiculous Pacifica board game/media kit

At auto shows, manufacturers often hand out new-model info on USB sticks. It's how we get the press releases and photos onto our computers quickly and easily. Some still use brochures, which direct you to a website to download the relevant files. And then there's Chrysler, which often dreams up elaborate packages to transport the information and make a big impact. That's what it did for the 2017 Chrysler Pacifica, which made its debut in gasoline and plug-in hybrid versions at the 2016 North American International Auto Show earlier this month. The Pacifica press kit is in a zippered folder along with the 2017 Chrysler Pacifica Race to the Family Reunion board game. To share this with you, we decided to make use of one of the internet's stranger formats, the unboxing video. You can watch our version above and learn a little more about what's inside the silver pouch – besides a USB stick and a brochure. Want one of your own? Silly media kits like these usually pop up on eBay from time to time. But ours and our ethics are not for sale. Green Detroit Auto Show Chrysler Hatchback Hybrid Videos Original Video 2016 Detroit Auto Show chrysler pacifica

Junkyard Gem: 1950 Chrysler Windsor Club Coupe

In 1950, shoppers in Chrysler showrooms had a choice between the low-end Royal, the midgrade Windsor, and the top-of-the-line New Yorker. This 1950 Windsor coupe managed to outlast nearly all of its contemporaries, finally coming to a halt in a wrecking yard just outside of Chicago. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. I stopped by this yard, Ashley's U-Pick-A-Part in Joliet, while I was working at the 24 Hours of Lemons Chicago race. When it comes to junkyard ambience, this one is nearly impossible to top (though Martin's Salvage in northeastern Colorado comes close), especially given its location: right across the street from the now-closed Joliet prison, best-known for its role in the opening sequence of " The Blues Brothers." Set on the grounds of an ancient, decaying factory, a large part of Ashley's inventory lives indoors in Rust Belt splendor. The star of the Chrysler section, this '50 Windsor has a place of honor and sits separate from your humdrum Avengers and Grand Cherokees. Because this is the Upper Midwest, the floors are more air than metal and big bites out of the rest of the car have been inflicted by the Rust Monster. Note the airbags inside the coil springs. The interior has long since been gutted, probably to live on in other, less rusty early-1950s Chrysler cars. The Windsor— and the body number makes it clear that this car did start life as a Windsor— came with a 251-cubic-inch Chrysler flathead six-cylinder engine. The New Yorker had a straight-eight flathead. V8s weren't available in Chryslers until the advent of the Hemi V8 the following year. This car may have had many engine swaps during its lifetime, but we have no way of knowing the details. Atop the rust and body filler, some lovingly applied stenciled-on flames. Someone felt proud of this car, even at the very end. Related Video: Featured Gallery Junked 1950 Chrysler Windsor in Illinois wrecking yard View 20 Photos Auto News Chrysler Automotive History Coupe 1950s

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).