Chrysler 300 Series Convertible on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

2023 Chrysler 300 gets one new option, otherwise unchanged

Chrysler dropped the goss on the 2023 Chrysler 300 sedan, a bit of whispering that took barely half a minute to read. There is one change coming to next year's 300: The entry-level Touring trim gains the option of the SafeyTec Plus Group. That bundle of features includes advanced brake assist, rain-sensing windshield wipers, LaneSense Lane Departure Warning with Lane Keep Assist, ParkSense front and rear park assist, auto high-beam headlamp control, Full-speed Forward Collision Warning with Active Braking, adaptive cruise control (ACC) with stop, an Alpine audio system with six speakers and a 276-watt amplifier, and an 80-amp alternator. The package costs $2,495 on the next model up, the Touring L, which is probably close to what Chrysler will charge on the Touring. The other new news is a special edition inbound for next year, but the automaker hasn't divulged anything about it. Mopar Insiders says Chrysler will hold a special event at the Detroit Auto Show next week, perhaps we'll find out more then. For a car old enough to have transported Walter P. Chrysler to work and gets effectively zero support in a dying segment, the 300 still looks and performs well and sells adequately. Whereas the Dodge Charger has averaged about 78,000 sales in each of the past two years in the U.S., the 300 had averaged about 17,000 sales in each of the past two years. We'd love to see Chrysler do something — anything — with it before the rumored electric successor arrives. The brand has a huge revamp in the works, though, so we'd also understand Chrysler leaving the old girl in a corner to do her best. Prices haven't been announced yet. We'd expect nominal increases over the current range, which starts at $35,140 for the entry-level rear-wheel-drive Touring and tops out at $46,945 for the 300S with the Hemi V8 before incentives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jeep Begins Fixing 1.56 Million Recalled Grand Cherokee, Liberty SUVs

Chrysler is just now beginning the big job of fixing 1.56 million older Jeep SUVs seven months after a recall was announced, according to The Detroit News. Jeep Grand Cherokees sold between 1992 and 1998 and Jeep Liberty models sold between 2002 and 2007 are being recalled because the gas tank can leak in the event of a rear-end collision, leading to a fire. The National Highway Traffic Safety Administration originally requested the recall of 2.7 million vehicles. Chrysler initially disputed NHTSA's findings and seemed willing to go through a court battle until an 11th-hour deal reduced the number of vehicles involved in the recall. The remaining vehicle owners left out of the recall will receive a "customer service action" notification and may not get fixed. Chrysler says the vehicles are safe and need no repairs. Fixing the 1.56 million Jeeps will cost Chrysler $151 million. NHTSA cited 51 deaths causes by such tank fires. Chrysler plans to install protective trailer hitches to protect the gas tanks, but even the automaker admits the hitches will only provide incremental protection in a low-to-moderate speed rear-end crash. Related Gallery 2014 Jeep Cherokee Test Drive View 9 Photos Recalls Chrysler Jeep jeep liberty